Using Imrov to Humanize Marketing

The Vincenzo Landino Show

Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" -- You – the business owner, CEO, CMO, executive – have BIG, bold ideas to share. Your big story and bold purpose can get lost in all the marketing noise. You deserve marketing storytelling that honors you, and illustrates how you help customers be better. People buy services, so the most important connection you must make is a human one. Kathy helps organizations and hard-working entrepreneurs – people just like you – turn jargon-monoxide into compelling marketing stories that connect people to your brand and move them to take action. People want to see themselves in your story. They want to be inspired, feel hope, and, sometimes they want to laugh! You have a bigger story to tell customers. With Kathy, you'll create marketing with a human soul. That means marketing storytelling, facilitation and humor for better content, communication, and connection. Kathy also humanizes internal communication, culture, and training because great marketing starts internally. Common Challenges Kathy Can Help Solve Uncovering, framing, articulating and getting big stories out there Strategy challenges with content – telling the right stories in the right places Turning teams into better storytellers with training – branding, HR, marketing, sales, engineering Brainstorming memorable ideas for story, content, products – Kathy uses improvisation to get results -- Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" -- Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!