103. Product Development 101: Secrets to a Successful Launch

The UpFlip Podcast

Peter Mann started Oransi to help his son breathe better. Now, their air purifiers are sold around the world and bring in a six-figure monthly revenue. He’ll explain how to develop and launch a product the right way in this episode.

Oransi isn’t Peter’s first business. He was also the founder of Alen Corp, an air purification company he built to a successful exit. He drew on that experience when he was developing his first product launch for Oransi. Today, Oransi’s air purification technology is renowned for its intuitive performance, used in high-profile locations like the National Institute of Health.

In this interview, Peter will share how to launch a product that dominates niche markets. You’ll hear how Peter developed a product that solves customers’ problems, how he used word-of-mouth advertising to grow his brand, and his advice for other entrepreneurs who want to develop and launch a product from scratch.

Resources

• Oransi.com - Learn more about the company at their website
• From Failing Car Wash to a $500K/Month Business - Listen to Podcast #87 with Thomas D’Eri, founder of Rising Tide Car Wash
• UpFlip Courses - Learn to start a business in any industry with UpFlip’s courses
• This Is Marketing: You Can’t Be Seen Until You Learn to See- by Seth Godin

Connect with UpFlip:

• On Facebook
• On Instagram
• On Youtube
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

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1. 103. Product Development 101: Secrets to a Successful Launch (00:00:00)

2. Background Story (00:00:54)

3. Product Design Story (00:01:12)

4. Market Verification (00:01:52)

5. Design Process (00:02:45)

6. Startup Costs (00:03:45)

7. Manufacturing Process (00:07:16)

8. Marketing and Brand Awareness (00:10:06)

9. Launching Your First Product (00:11:04)

10. High Profile Customers (00:12:43)

11. Fan Blitz Questions (00:13:42)

12. Core Values (00:16:41)

13. Core Values (00:18:53)

14. Failures and Setbacks (00:20:10)

15. Hiring (00:21:47)

16. Profit Margins (00:24:29)