The Psychology Behind Brand Identity

The Unstoppable Marketer®

What if the car you drive or the shops you frequent are influenced by something far deeper than mere preference? Brace yourselves for a fascinating conversation as we expose the primal connection between individuals and their favorite brands, sports teams, and even retail giants like Walmart.
We take on the evolution of brand identity and its impact on profitability. By dissecting real-life examples, we explain how brands tactfully employ social media strategies and customer feedback to build a robust image and increase their bottom line. We also discuss the importance of understanding contribution margin and profitability in the current market. So, if you're an entrepreneur, a marketer, or just someone who's curious about the hidden psychology behind our daily choices, this enlightening episode is for you!

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

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1. The Psychology Behind Brand Identity (00:00:00)

2. College Football Fandom and Generational Loyalty (00:00:01)

3. Brands and the Sunk Cost Bias (00:07:12)

4. The Importance of Brand Identity (00:16:26)

5. Brands and Teenagers (00:26:19)

6. Brand Identity and Customer Engagement Evolution (00:42:37)

7. Branding and Profitability in 2024 (00:57:52)