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Power Kid Podcast: Melissa & Doug's Dave Henderson Talks Growth, Licensing, and More
Manage episode 301739272 series 2911906
محتوای ارائه شده توسط The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Melissa & Doug's Chief Commercial Officer, David Henderson to the show.
Henderson, who previously held roles at Hasbro, Coca-Cola, and Newell Baby brands, joined Melissa & Doug last year as the company entered a new chapter of growth.
On the show, Henderson shares his early toy stories, including selling into the famed Sears Wish Book and how he learned to manage brands while aligning manufacturer, retailer, and consumer expectations. Additionally, Albritton asks Henderson to elaborate on the development of Melissa & Doug's growing distribution footprint and how its entry into licensing via a partnership with ViacomCBS Consumer Products for PAW Patrol and Blue's Clues and You! will drive the company forward.
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