How Brittany Driscoll Took Drybar from $30M to $100M and Launched Squeeze Massage

The Tori Kruse Show

In this exciting episode of The Tori Kruse Show, we're joined by the dynamic Brittany Driscoll, CEO and co-founder of Squeeze Massage. Brittany shares her incredible journey from working with iconic brands like Barbie and Hot Wheels to catapulting Drybar's success and now revolutionizing the massage industry. Get ready for an inspiring conversation filled with heartfelt insights, entrepreneurial wisdom, and a deep commitment to creating meaningful experiences.
Join us as we explore Brittany's passion for building love brands, her innovative approaches to business, and her dedication to empowering women. This episode is a must-listen for anyone looking to infuse their life and business with purpose and passion.
Timestamps:
[0:00] Introduction to Brit and her story
[2:15] - Brittany shares her journey from Southern California to Nashville and her early career in marketing.
[5:45] - Taking Drybar from $30 million to $100 million: Brittany's key strategies and experiences.
[12:10] - The inception of Squeeze Massage and its mission to transform the massage industry.
[18:30] - Building OK Humans and Bright Side: Expanding into mental health and wellness.
[22:50] - The importance of creating love brands and connecting with customers on an emotional level.
[30:20] - Balancing personal life and entrepreneurship: Brittany’s daily rituals and practices for staying grounded.
[34:00] - Tips for aspiring entrepreneurs on leadership, building a team, and maintaining authenticity in business.
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Resources:
Follow Brittany on Instagram https://www.instagram.com/brit_driscoll/
Connect with Brittany’s Biz’s:
https://www.instagram.com/squeeze/
https://www.instagram.com/thefeelgoodco/
https://www.instagram.com/okayhumans/
https://www.instagram.com/thebrightside/

Website: https://torikruse.com/
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Keywords
Brittany Driscoll interview
Squeeze Massage founder
Tori Kruse Show
Entrepreneurship tips
Women in business
Building a love brand
Marketing strategies
Drybar success story
Wellness and mental health
Empowering women entrepreneurs