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094: What Humans Spend Money On
Manage episode 382360873 series 3312273
محتوای ارائه شده توسط Laura Minard, Shelby Kurz, Laura Minard, and Shelby Kurz. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Laura Minard, Shelby Kurz, Laura Minard, and Shelby Kurz یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode Laura talks about what people will spend money on.
We hear so often that no body sees the benefit of coaching.
That only occurs when you are unable to describe in great detail what they are actually purchasing.
Humans only spend money on four things:
1. Peace
2. Time
3. Money
4. Status
Find the way that your coaching relates to all of these things, and articulate that in your marketing and proposals.
It’s finding ways to bypass the ego that wants things to stay the same.
Enjoy!
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