Marketing Goals vs Marketing Objectives

The SoVerve Lounge: A Marketing Podcast

"Freebies are not meant to land sales, which is almost always why they lack substance. Focus on creating sustainable marketing goals and marketing objectives for your business instead." ― Stephanie Rubio

Brace yourself because if you hadn't noticed, just about every single Ad on Instagram and Facebook will beg you to "click here to download," yet another plug-and-play PDF that promises to help you create content for social media in 1-hour or less. In this episode, I'm covering the differences between marketing goals and objectives and why downloading another freebie PDF is not such a good idea.

Understanding why you must set clear marketing goals and objectives will help keep you from utilizing copy-and-paste tactics abundant on the internet during this time of year.

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