Gamification for Customer Growth and Engagement

The Social Media Takeaway - Louise McDonnell

Discover the world of gamification in this episode of the Social Media Takeaway! We'll explore how playful elements are changing business strategies, boosting employee engagement, and enhancing marketing efforts. Gamification isn't just for games anymore; it's improving engagement, learning, and productivity across different industries.

In this episode of the Social Media Takeaway, I had the pleasure of interviewing An Coppens, a gamification expert with over 20 years of experience in creating behavioral change through games and play. An shares her journey from aspiring game designer to founder of Gamification Nation and Playearance.com.

She discusses the power of gamification in change management, inclusivity in game design, and the psychology behind gamification. An Coppens also highlights the importance of understanding the player's psychology for successful gamification and shares insights into designing games that are appealing and inclusive for diverse audiences.
If you're interested in utilising gamification to enhance customer engagement, check out Playerence to subscribe to annual or monthly subscription and use my code Louise20 for 20% off!

More about An:

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1. Welcome to the Social Media Takeaway (00:00:00)

2. Meet An Coppens: A Gamification Expert (00:00:12)

3. An's Journey into Gamification (00:00:49)

4. Exploring the World of Gamification (00:05:50)

5. Real-World Applications of Gamification (00:09:02)

6. The Psychology Behind Gamification (00:15:14)

7. Gamification in Social Media and Business (00:20:07)

8. Unlocking Marketing Insights Through Gamification (00:23:17)

9. Creating Engaging and Fun Quizzes (00:24:04)

10. Leveraging Quizzes for Business and Events (00:25:44)

11. Innovative Recruitment Through Gamification (00:30:08)

12. Future Trends in Gamification and AI (00:34:20)

13. Challenging Industry Norms and Designing for Inclusion (00:37:27)

14. Applying Gamification Across Various Aspects of Life (00:43:10)