Facebook Groups for Audience Engagement with Fiona O'Neill

The Social Media Takeaway - Louise McDonnell

In this episode of the Social Media Takeaway, I interview Fiona O'Neill, the founder of Count On Us Recruitment, about using Facebook groups for expanding audience reach and customer engagement. Fiona shares her journey as a family carer turned entrepreneur, discussing how she identified a gap in the Irish labor market for family carers seeking part-time work. She explains the inception and growth of her Facebook group, which now has over 4,000 members, and offers valuable insights into engaging and expanding Facebook communities, addressing employer misconceptions, and balancing personal boundaries in social media interactions.

The conversation touches upon effective strategies for group management, the importance of clear messaging, and the evolving role of AI in social media. Tune in to discover actionable tips that can help you use Facebook groups to their full potential.

More about Fiona:

Website
Facebook
X (Twitter)
LinkedIn
Instagram

If you’re interested in what Fiona does click here!

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1. Welcome and Introduction (00:00:00)

2. The Evolution of Facebook and Community Focus (00:00:00)

3. Fiona O'Neill's Background and Motivation (00:00:14)

4. Challenges Faced by Family Carers (00:01:02)

5. The Birth of Count On Us Recruitment (00:01:54)

6. Leveraging Facebook Groups for Recruitment (00:02:34)

7. Rebranding and Employer Education (00:04:27)

8. Engaging and Growing a Facebook Community (00:07:41)

9. Effective Use of Polls and Feedback (00:15:08)

10. Navigating Facebook Group Features (00:16:19)

11. Going Live and Engagement Strategies (00:18:11)

12. The Privacy of Social Media Engagement (00:19:40)

13. The Silent Audience: Observing Without Interaction (00:19:45)

14. Unexpected Feedback: Real-Life Encounters (00:19:53)

15. The Dual Nature of Social Media Presence (00:20:32)

16. The Role of LinkedIn for Employers (00:21:57)

17. Balancing Personal and Professional Boundaries (00:23:52)

18. Building and Utilizing Email Lists (00:25:01)

19. Effective Tools for Data Collection (00:25:54)

20. The Importance of Community in Social Media (00:27:43)

21. Challenges and Features of Facebook Groups (00:32:22)

22. The Impact of AI on Social Media (00:33:09)

23. The Evolution of Facebook and Community Focus (00:35:25)

24. Final Thoughts and Contact Information (00:36:12)