[PLAYBOOK] Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan

The Snoball Effect

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In the episode of The Snoball Effect featuring Jacqueline Mayan, Senior Director of Marketing Communications at Sol Systems, Jacqueline shares her journey from aspiring lawyer to a leading figure in renewable energy marketing. She discusses how her initial interest in law shifted to marketing communications, eventually leading her to Sol Systems, a company dedicated to providing renewable energy solutions. Jacqueline highlights Sol Systems' unique approach of integrating infrastructure with community impact, ensuring that projects not only advance renewable energy but also support underserved communities through initiatives like home remediation and gap services.
Jacqueline also elaborates on the marketing strategies that have driven Sol Systems' impressive growth, such as thought leadership, storytelling, and strategic partnerships. She emphasizes the importance of aligning marketing initiatives with the company's business goals, which involves close collaboration with sales and executive teams. This alignment has enabled Sol Systems to produce impactful content and maintain a strong presence in the renewable energy sector. Jacqueline notes that Sol Systems' commitment to community engagement and innovative projects, like agrivoltaics, has positioned the company as a leader in the industry and has been a key factor in their repeated recognition in the Inc. 5000 list.
Addressing the challenges in the solar industry, Jacqueline underscores the importance of effective communication to overcome misinformation and regulatory hurdles. She explains how Sol Systems tailors its messaging to different stakeholders, ensuring clarity and resonance. Jacqueline shares how digital storytelling, especially through video content, plays a crucial role in conveying the impact of Sol Systems' projects. By planning meticulously and utilizing data-driven marketing techniques, Sol Systems effectively engages its audience and demonstrates the tangible benefits of renewable energy, thereby fostering broader adoption and support for their initiatives.
Get in touch with Jacqueline & Sol Systems:
- Follow Jackie on LinkedIn
- Sol Systems

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