Ep. 193, How To Build A Real Brand (Not Just A Business)

The Smart Marketer Podcast

Do you want to attract die-hard fans and turn them into loyal customers?

The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA system, which stands for Ideation, Creation, Optimization, Syndication, and Amplification.

You Will Learn,

• How To You Build A Brand With High Repeat Rate

• What Types of Content Resonate the Most

• The Power Of A Tag line

• What You Need to Know About Technology

And more!

"Rather than interrupting users' attention in order to market to them, the business opportunity is in capturing people's attention and channeling this attention to an appropriate offer when relevant." Ezra Firestone

Links

Ezra Is Teaching Train My Social Media Manager; find out more here: https://smartmarketer.com/train-my-social-media-manager/

Ezra Firestone, https://smartmarketer.com/about/

Follow and Tag @EzraFirestone on Socials

Time Stamps

01:10 Ezra Begins With His Family History

05:12 "We are the first generation of people who can communicate instantaneously with everyone worldwide and also do commerce with them, and we're still at the very beginning of this. You haven't missed the boat. We are at the very beginning of this. And it's incredible. Online commerce continues to grow and take over more and more of the marketplace". Ezra Firestone

05:46 What Is A Real Brand?

11:42 The Faceless Brand Is Dying

17:16 "The How": The Engage And Filter Method

20:45 Video Tips and Winning Formulas

23:58 "Marketing is 100 percent about communicating to a prospect what the ownership benefit of your product is. What will they get, feel, have, become, obtain, and use? When they buy your product or when they use your product." Ezra Firestone

36:57 Molly Speaks To Those Looking For Direct Response Results

31.43 Other Content Strategies For Building A Brand

33:03 The ICOSA System

37:40 A Note About Technology

39:38 Brand Identity Affirmation

47:06 Amplification: This Is How You Create Engagement

49:36 It's About Resource Generation

51:08 We Can Help You Do This: Train My Social Media Manager

55:00 There Are Two Types Of Businesses

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