The Future of Fundraising: Embracing Technology and Authenticity with Owen O'Doherty

The Small Nonprofit

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Do you find it challenging to connect with your donors on a deeper level and turn one-time gifts into lasting relationships? In this episode of The Small Nonprofit Podcast, we dive into the world of donor community building with Owen O'Doherty, the CEO of DonorSee. Owen shares his insights on how to leverage beneficiary-driven storytelling, technology, and authentic engagement to create a thriving community of donors who are passionate about your cause.

Key Episode Highlights:

• Authenticity is Key: Donors connect with real, unpolished stories that showcase both the successes and challenges of your work. Embrace vulnerability and share the human side of your organization.
• Storytelling is Powerful: Use video and other visual mediums to tell compelling stories that highlight the impact of your work. Let service users share their own experiences to create a deeper connection with donors.
• Community Cultivation Matters: Move beyond transactional giving and focus on building a community of donors who are invested in your mission. Foster engagement through regular updates, personalized communication, and opportunities for interaction.
• Technology Can Help: Leverage platforms to streamline your fundraising efforts, connect with a wider audience, and build a thriving community of supporters.
• Embrace AI (Wisely): Explore the potential of AI in automating tasks, curating content, and enhancing donor experiences. However, prioritize authenticity and avoid using AI to generate fake or misleading content.

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Watch this episode on Youtube: https://youtu.be/AOc-VDduIuE

Links and Resources:

• Connect with Owen O'Doherty on Linkedin: linkedin.com/in/owenodoherty
• Check out the website: https://www.donorsee.com/
• Rise by DonorSee: https://www.actionrise.com/
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new

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