063: Writing Winning Press Releases with Mickie Kennedy

The Small Business School

My guest today is Mickie Kennedy. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. We have talked about the beginnings, best moments, and challenges of the eReleases. He also shares how press releases work, some tips for writing a winning press release, some reasons why press releases fail, and how local businesses could use a press release to get local media coverage.

Today's Guest

Mickie Kennedy

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.

Website:

• https://www.ereleases.com

Social Media:

• Instagram: @ereleasespr
• Facebook: @ereleases.press.release.distribution
• LinkedIn: @lavender-menakaya
• Twitter: @ereleases
• YouTube: ereleases