Mastering Brand Voice: A Copywriter's Guide for Showbiz Professionals - Ep. 24

The Showbiz Side Hustle Podcast

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Mastering Brand Voice: A Copywriter's Guide for Showbiz Professionals - Ep. 24

This episode is proudly sponsored by the Showbiz Sidehustle Handbook - Get your copy here: https://ln-k.me/clGQ
Join host Nicole Louise Geddes and special guest Chantelle Davison, expert copywriter and copy-coach, as they delve into the art of crafting an authentic brand voice for your showbiz side hustle.
Discover how to leverage your unique performer skills to create compelling copy that resonates with your audience and builds trust in the noisy online space. Learn about the evolution of brand building in online businesses and gain practical tips on storytelling that sells.
Whether you're a performer looking to diversify your income or an entrepreneur from a showbiz background, this episode offers invaluable insights on balancing professionalism with personality in your brand.
Tune in to unlock the secrets of effective copywriting and take your showbiz side hustle to the next level. Don't miss this opportunity to learn from industry experts and craft a brand voice that truly represents you!

Key Points:

- The evolution of brand building in online businesses

- The importance of authentic brand voice in the current market

- How to identify and develop your unique brand voice

- Techniques for effective storytelling in copy

- Balancing professionalism with personality in branding

- Leveraging performer skills in entrepreneurship

Guest Information:

Chantelle Davison is a copywriter and copy-coach with over six years of experience in the industry. She specialises in helping clients develop their brand voice and create compelling copy that resonates with their audience.
Chantelle’s links
https://www.instagram.com/copywritingbusinesscoach/
Website: https://www.choicewordsbychantelle.com/
Membership: https://www.choicewordsbychantelle.com/copycollege
Freebie: https://www.choicewordsbychantelle.com/30-days-of-storytelling

Episode Highlights:

[00:01:00] Introduction to the topic of brand building and storytelling

[00:04:00] Chantelle introduces herself and her experience in copywriting

[00:05:00] Discussion on the shift towards authentic brand voices in online businesses

[00:08:00] How to identify your brand voice based on your ideal client

[00:09:30] Addressing the use of informal language and swearing in brand voice

[00:11:00] Tips on reverse engineering your brand voice based on desired client feelings

[00:13:00] Leveraging performance skills in entrepreneurship

Quotable Moments:

"Trust is really difficult to earn if you are not showcasing a bit more about who you are." - Chantelle Davison

Actionable Tips:

1. Identify your ideal client to determine the appropriate language for your brand voice

2. Consider how you want your clients to feel and reverse engineer your brand voice accordingly

3. Be consistent with your brand voice across all platforms and communications

4. Use your performance skills to enhance your brand storytelling

5. Align your brand voice with you

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