🚴 From Bike Shop to SEO Director—Jason White Talks Local Search, Enterprise Challenges, and Data-Driven Growth - Episode #41

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

In Episode 41 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella chat with Jason White, Director of SEO at PMG, a leading digital agency headquartered in Fort Worth. Jason shares his unique path from working in a bike shop to becoming a respected SEO leader at a global scale.

We dive into the nuance of local SEO, navigating massive enterprise organizations, the quirks of SEO data, and the importance of soft skills when collaborating with devs and stakeholders.

🔍 Inside the episode:

• How eBay sales sparked Jason's SEO journey
• Working in-house vs. agency life—the real differences
• Optimizing massive websites like Hertz and competing with OTAs
• Local SEO at scale: 30,000 locations, one strategy
• The power of trust, soft skills, and relationship building in SEO
• Why Bing traffic still matters (yes, really!)
• Keyword tool inaccuracies and the danger of overreliance
• Hot takes on schema, search console alerts, and structured data bloat
• Why SEO is still misunderstood—and how to fix it

🔔 Subscribe for honest interviews with the people who make SEO happen behind the scenes.

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin