Beyond Safety: McDonald's, Gamification and Global Growth | Scratchie Safety Podcast | Episode 11

The Scratchie Podcast

In this episode, Scratchie co-founders James Kell and Garry Mansfield discuss their exciting expansion into the quick-service restaurant industry through a partnership with McDonald's. They explore how Scratchie's instant rewards platform is being adapted beyond traditional safety applications to recognize and encourage positive workplace behaviors in new sectors. The conversation covers their firsthand experience in McDonald's operations, insights from recent meetings in Chicago with global technology partners, and a preview of Release 3 featuring the innovative new Convo Card system. Learn how Scratchie is evolving from a construction safety platform to transform workplace culture across multiple industries through positive reinforcement and gamification.
In This Episode (rough timing):
00:00:00 - Welcome and Introduction
00:03:00 - McDonald's Partnership & Peter Ritchie's Legacy
00:08:00 - Chicago SaaS Conference & Logistics Industry Insights
00:13:00 - Scratchie Release 3 Preview
00:15:00 - The Convo Card Innovation
00:19:05 - Gamification in Safety Apps
00:22:00 - Latest Industry News & Rewards Trends
00:26:00 - University of Newcastle Research Update

Key Topics:

• Expansion into quick-service restaurants
• International growth opportunities
• Next-generation safety engagement features
• Academic validation of rewards-based safety
• Integration with major safety platforms

Ready to take the next step? Visit https://www.scratchie.com/book-a-demo to see how Scratchie can help you recognise and reward safe behaviour on your projects. The future of construction safety starts here.