))
#127 – An academic lens on sales hiring and compensation w/ Frank V. Cespedes
Manage episode 424639717 series 3005632
محتوای ارائه شده توسط Consalia Marketing and Consalia Ltd. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Consalia Marketing and Consalia Ltd یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This week on The Sales Transformation Podcast Phil is joined by Frank V. Cespedes, Senior Lecturer of Business Administration at Harvard Business School.
Frank has authored several books on sales and marketing, with his most recent work focussing on sales management. In this episode he and Phil explore at two of the most important skills for any sales manager: how to hire great salespeople and how to keep the ones you’ve got.
Highlights include:
- [09:14] – Why write another book on sales management when so many already exist?
- [17:26] – The unique challenges of hiring for sales roles
- [42:02] – Salespeople need recognition as well as compensation
Frank’s latest book, Sales Management That Works, is available to buy on Amazon.
You can find out more about Frank and his previous books on his website.
Connect with Philip Squire on LinkedIn
Connect with Frank Cespedes on LinkedIn
Join the discussion in our Sales Transformation Forum group.
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.
149 قسمت
اشتراک گذاری
