با برنامه Player FM !
451: Pendo: From Two Failed Startups to $200M ARR SaaS Success - with Todd Olson
Manage episode 504349862 series 2860247
Todd Olson went from two failed startups to building Pendo, a SaaS platform now generating $200M ARR with 880 employees and nearly $500M raised.
In this episode, Todd reveals how early mistakes shaped his obsession with product-market fit, why he refused to hire salespeople until he validated the sales motion himself, and how creating an entirely new category forced him to abandon inbound marketing for manual outreach.
You’ll learn:
- Why Todd waited until $500K ARR before hiring salespeople
- How raising prices 10x overnight changed Pendo’s trajectory
- What two failed startups taught him about product-market fit
- Why category creation required a bold go-to-market approach
- The counterintuitive product strategy that made Pendo stand out
Full show notes → saasclub.io/451
This episode is brought to you by:
💖 Gearheart → Book a free strategy session + get 20% off select services
📫 Mailtrap → Get 20% off with code THESAASPODCAST
Get weekly SaaS lessons and new founder stories → saasclub.io/email
454 قسمت
451: Pendo: From Two Failed Startups to $200M ARR SaaS Success - with Todd Olson
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Manage episode 504349862 series 2860247
Todd Olson went from two failed startups to building Pendo, a SaaS platform now generating $200M ARR with 880 employees and nearly $500M raised.
In this episode, Todd reveals how early mistakes shaped his obsession with product-market fit, why he refused to hire salespeople until he validated the sales motion himself, and how creating an entirely new category forced him to abandon inbound marketing for manual outreach.
You’ll learn:
- Why Todd waited until $500K ARR before hiring salespeople
- How raising prices 10x overnight changed Pendo’s trajectory
- What two failed startups taught him about product-market fit
- Why category creation required a bold go-to-market approach
- The counterintuitive product strategy that made Pendo stand out
Full show notes → saasclub.io/451
This episode is brought to you by:
💖 Gearheart → Book a free strategy session + get 20% off select services
📫 Mailtrap → Get 20% off with code THESAASPODCAST
Get weekly SaaS lessons and new founder stories → saasclub.io/email
454 قسمت
Όλα τα επεισόδια
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.