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The Road to Online Retail - Episode 3: Why online retailers need to understand the importance of "phygital".
Manage episode 322249915 series 3324593
محتوای ارائه شده توسط The Road to Online Retail. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Road to Online Retail یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In our previous two podcasts, we've been exploring the belief of Kevin Moore, an international retail and sales marketing expert, that we are now entering "the second age of online retail".
This second age is the accelerated migration of shoppers to digital retailing of all goods and services.
In our podcast, we're exploring ways that both physical and digital retailers can ensure they're ready for this second age.
And an important part of that readiness is a retailer's "phygital" offering.
What's a "phygital" offering and why is it an important thing for online retailers to be across? Listen on...
Find out more about our podcasts, resources and courses at https://theroadtoretail.com
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