Known (Human) Value Item: Fairtrade Bananas - Jennie Coleman, President - Equifruit, Inc.

The Righteous Capitalists

Have you ever wondered how a big bunch of bananas that are gown in & transported from another hemisphere can cost under $2? Jennie Coleman, from the Fairtrade Certified banana co. Equifruit, details how this tropical fruit became a staple in northern households & why the exploitation of workers has persisted since the founding of banana republics. She also explains how the low price of bananas & the actual cost of improving conditions make this an industry that should be on the precipice of positive change.