197 - Why We Changed Our Mind on Self-Reported Attribution

The Revenue Growth Architects

Recency Bias. Bad data. Form Friction. There are plenty of reasons to question the usefulness of self-reported attribution. In fact, Charlie once believed self-reported attribution to be pointless. So what made him change his tune?

In this episode of The Revenue Growth Architects, we’re reconsidering self-reported attribution to find out what turned Charlie from cynic to supporter. We’ll debunk our previous criticism and discuss why if you're doing great marketing that engages your buyers, they should want to tell you.

Tune into this episode to find out why self-reported attribution may help you fill an important insight gap.

Do you have a marketing ops question you’d like answered? Reach out to us at [email protected].