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اشتراک گذاری
On today's episode Charlie and Crissy are discussing how they have been seeing an uptick in companies wanting to take on more GTM Ops projects and invest in their GTM Ops foundation. Then they discuss how many stakeholders request "simple" projects from the GTM ops team or from consultants and why those simple projects really aren't simple. Atleast, for most organizations.…
149 - CS2's Tips for Optimizing an Inherited Technology Instance or Marketing Automation Instance
Manage episode 356487012 series 2811318
محتوای ارائه شده توسط CS2. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط CS2 یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Inheriting a new instance can be tricky. You need to understand the context around how things were built, align with the marketing strategy, and identify the business goals related to your marketing automation platform.
Once you've uncovered the why, you need to focus on uncovering the "who". Who are your key stakeholders? Who's in charge of using the system, and what are team expectations? And then finally, focus on the "how". How do you get the information you need out of a new instance? What's the first thing you tackle?
On this week's episode of the fwd:thinking podcast, CS2's Senior Manager of Marketing Operations, Chelsea Byron, breaks down the do's and don'ts of inheriting a new instance, and provides several key takeaways.
If you or your company is in the middle of this process, you'll definitely want to tune in.
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