180 | 10 Reasons Your Customers Buy in January

The Resilient Retail Game Plan

I know that for a lot of people, you're coming off a high from the fourth quarter. And I know it can feel like quite a slap in the face when you go from the biggest months of the year in November and December and then you get into January and it can feel like it's all dropped off a cliff.

So first if this is one of your first Christmases or if you know this about your business, I want to remind you that you're not alone.

And secondly, just be aware that there are still reasons people will buy from you in January. And I will share 10 (with a bonus) on today’s episode!

[03:58] Reason #1 - January Sales!

[08:19] Reason #2 - Redeem Holiday Gift Cards

[09:20] Reason #3 - Something New!

[12:26] Reason #4 - Limited Editions or Exclusive Collections

[12:59] Reason #5 - Get Organized

[14:40] Reason #6 - Veganuary / Dry January

[16:14] Reason #7- Health, Well-Being and Fitness

[17:43] Reason #8 - Holidays

[19:39] Reason #9 - Cold Weather / Being Cozy

[21:04] Reason #10- Wedding Planning and Prep

[22:15] Bonus Idea! Customer Loyalty

[23:03] Recap - 10 reasons why people will buy from you in the month of January