[EP.44] Google Algorithm Updates Continue, Optimizing Image Heavy Pages & Seasonal Content The Redirect Podcast - SEO & SEM News & Discussions podcast

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محتوای ارائه شده توسط The Redirect Podcast and BlackTruck Media + Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Redirect Podcast and BlackTruck Media + Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

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[EP.44] Google Algorithm Updates Continue, Optimizing Image Heavy Pages & Seasonal Content

۷ سال پیش 34:40

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محتوای ارائه شده توسط The Redirect Podcast and BlackTruck Media + Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Redirect Podcast and BlackTruck Media + Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Episode 44 of The Redirect Podcast: Google continues its rollout of core algorithm updates this past week, with yet another confirmed deployment, confirmed as a content relevance update. In AdWords, Google and LegitScript partner to allow rehabilitation service organizations to bid on phrases related to drug and alcohol rehab; but there’s a catch. For those who operate sites with a lot of seasonal content, such as single yearly events, how closely do you pay attention to those pieces of content? Are you making content duplication errors when you could simplify the process? This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-44/

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#Business #Redirect #BlackTruck Media Marketing

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[EP.44] Google Algorithm Updates Continue, Optimizing Image Heavy Pages & Seasonal Content

The Redirect Podcast - SEO & SEM News & Discussions

published ۷ سال پیش

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محتوای ارائه شده توسط The Redirect Podcast and BlackTruck Media + Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Redirect Podcast and BlackTruck Media + Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Episode 44 of The Redirect Podcast: Google continues its rollout of core algorithm updates this past week, with yet another confirmed deployment, confirmed as a content relevance update. In AdWords, Google and LegitScript partner to allow rehabilitation service organizations to bid on phrases related to drug and alcohol rehab; but there’s a catch. For those who operate sites with a lot of seasonal content, such as single yearly events, how closely do you pay attention to those pieces of content? Are you making content duplication errors when you could simplify the process? This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-44/

… continue reading

88 قسمت

#Business #Redirect #BlackTruck Media Marketing

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1
[EP. 76] Measuring SEO Success In GA4 With Brie Anderson 43:11

29 weeks پیش43:11

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43:11

In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explore methodologies and functions that can make your data work better for you. https://blacktruckmedia.com/podcast/episode-76-measuring-seo-digital-marketing-success-in-ga4-with-brie-anderson/…

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[EP. 75] Exploring SEO As Brand with Mordy Oberstein 47:36

38 weeks پیش47:36

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47:36

[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing

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[EP. 12] BTW with BlackTruck - Unpacking Google's March 2024 Update 10:04

1 year پیش10:04

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10:04

This episode of BTW w/BTM we dive into Google's March 2024 updates, their helpful content system that's aimed at overhauling spam, and the impacts this could have on SEO.

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[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies 13:35

1 year پیش13:35

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13:35

[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies by BlackTruck Media + Marketing

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[EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution 10:28

1 year پیش10:28

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10:28

In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.…

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[EP. 74] The Redirect Podcast - Generative AI & The Future of AI in SEO with Britney Muller 1:00:45

۲ years پیش1:00:45

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1:00:45

In Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there the lines are blurred ethically. Listen in as we unpack the future of AI.…

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[EP.9] BTW with BlackTruck - ChatGPT, Google Bard & The Impact AI Will Have on SEO 11:56

۲ years پیش11:56

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11:56

In EP. 9 of BTW with BlackTruck, we explore AI and the impact it will have on SEO. Discussions around the wildly popular ChatGPT, Google's recent Bard AI announcement, and how AI can be leveraged for good (and bad) in the world of search engine optimization. Can AI generated content be good - or can it get your site penalized? Give it a listen to better understand how this can impact your brand in the future.…

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[EP.8] BTW with BlackTruck - Changes to Managing Your Google Business Listings 7:15

۲ years پیش7:15

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7:15

In EP. 8 of BTW with BlackTruck, we walk through the major changes to how you are able to manage your Google Business Listings. Formerly known as Google MyBusiness, and now known as Google Business Profiles - managers of such listings will now be forced to editing those directly in the Search Engine Results Pages (SERPs). Give it a listen to better understand how this can impact how you manage your listings and what you can expect.…

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[Ep.7] BTW with BlackTruck - How Will Google's Helpful Content Update Impact Your Site? 11:25

۳ years پیش11:25

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11:25

In EP. 7 of BTW with BlackTruck, we breakdown the latest to come out of the search giant - Google's Helpful Content Update. While this is NOT a core algorithm update, it absolutely is aimed at content that has been written primarily for search and rankings - meaning it's not helpful to the user. Give it a listen to better understand how this can impact your content strategy in the future.…

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[Ep.6] BTW with BlackTruck] Will TikTok Dominate Google as a Search Engine? 6:57

۳ years پیش6:57

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6:57

In Ep. 6 of BTW with BlackTruck, we dive into the concept that TikTok might be providing users with a better experience (and results?) then Google Search. Saving you the drama and the long reads of Twitter, we break down the gist of TikTok, why it could be a threat to Google, and what the future of both platforms could be in your digital strategy.…

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[Ep.5] BTW with BlackTruck] The Real Impact of Facebook's Outage on Your Brand 11:11

۴ years پیش11:11

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11:11

In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted brands the most, and what you can focus on should this happen in the future.

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[EP. 73] The Redirect Podcast - Women in Tech SEO & Gender Gaps Within the SEO Industry 32:56

۴ years پیش32:56

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32:56

In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry.…

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[EP.4] BTW with BlackTruck] Shopify Allows Robots.txt File Editing 9:58

۴ years پیش9:58

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9:58

In this episode of BTW with BTM, we discussed a major feature change to the popular e-commerce platform, Shopify, and that’s the ability to edit a site’s robots.txt file. Confirmed by Shopify’s CEO, it was announced this week that the feature would be rolled out to all users. SEO’s rejoice as this is a feature many in the community have been asking for years to have access to.…

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[EP. 72] The Redirect Podcast - The Role of SEO in Public Relations & Communications 44:03

۴ years پیش44:03

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44:03

In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with the newest member of the BlackTruck Media + Marketing team, Derek DeVries. In-depth talks on SEO's influence on modern day communications, how the shifts in journalism and publications to the digital realm makes a stronger case for these two professions to be more closely aligned. Read more over at https://blacktruckmedia.com/podcasts/…

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[EP.3] BTW with BlackTruck] What is the Google Page Experience Update? 9:30

۴ years پیش9:30

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9:30

Episode 3 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the upcoming Google Page Experience Update. Find out what are the areas you should be most concerned with and how it could impact your site. Follow along or read more at: https://blacktruckmedia.com/podcast/ep-3-btw-with-blacktruck-what-is-the-google-page-experience-update/…

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[EP.2] BTW with BlackTruck] iOS 14 Updates & Facebook Ad Tracking Limitations 14:01

۴ years پیش14:01

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14:01

Episode 2 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the looming iOS 14 from Apple and the limitations this will bring for advertisers on Facebook. From the pixel as we know it, to the conversion API, we give you the quick details you need to make a proper decision.

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[EP.1 BTW with BlackTruck] Google No Longer Supports Thirdparty Cookies 13:34

۴ years پیش13:34

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13:34

Episode 1 of BTW (by the way) with BlackTruck Media + Marketing, we discuss Google's announcement to no longer support third-party cookies in 2022. Find out what this means now and what it could mean for advertisers in the future.

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[EP.71] Google Zero-Click Searches Increase - Guest Interview with Rand Fishkin 53:08

۶ years پیش53:08

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53:08

Episode 71 of Redirect Podcast, our special guest is none other than Rand Fishkin. Rand is no stranger to the SEO community as the founder of SEO software company Moz, accomplished author, and now his new company SparkToro. In this episode, Rand and Jason have a candid conversation regarding not only Google’s dominance as a search player and referrer of traffic to most websites, but their penchant for disruption and favoring their own properties over others to answer search queries.…

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[EP.70] Will Consumers Shop by Smart Speakers? Are You Owning Your Facebook Business Manager? 28:21

۶ years پیش28:21

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28:21

Episode 70 of The Redirect Podcast: We discuss a bullish forecast for consumers making purchases via smart speaker devices in their homes. With more than 100 million smart speaker devices in the home now, an approximate 31 million individuals will “shop” from them this year. Having covered voice search and commerce in the past, we ask the question; for what are they buying? For those running paid social campaigns, pay attention to the second portion of the podcast where we discuss owning your data and preparing yourself to ask the hard questions of those managing paid social ads for you. Do they own the ad account, or do you? Your Facebook Business Manager settings matter! This and much more on The Redirect Podcast.…

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[EP.69] Google Core Algorithm Update & Travel Tourism Disrupted By Google Changes 25:15

۶ years پیش25:15

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25:15

Episode 69 of The Redirect Podcast: Google pre-announced a core algorithm update in June 2019. This is the first time that many know of a pre-release announcement of any update to come to the core of the algorithm. Tossing speculation to the side, we dive in and cover early reports on what the broad core update could mean to sites as this continues to roll out this month. Beyond the core algo update, we discuss Google's push to disrupt industries, in this case travel & tourism. Google offers up the ability to search and book everything from a hotel to flights and rental cars, all without leaving their site. What are those in the travel & tourism space suppose to do about this and what's the impact? This and much more on The Redirect Podcast.…

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[EP.68] SearchLove San Diego 2019 Recap, Understanding Local SEO & Marketing Blindspots 34:19

۶ years پیش34:19

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34:19

Episode 68 of The Redirect Podcast: SearchLove San Diego 2019 took place the first week of March (2019) and delivered some great actionable takeaways. The biggest topics were surrounding Local SEO changes and Content. We share insights on how you can better understand your local SEO efforts. Plus, what is your marketing team doing to identify blind spots in digital marketing, specifically search marketing? Moving into 2019, website performance is a big issue with Google's page speed update. Image optimization offers up big opportunities, but not all browsers are created equal. This an more on The Redirect Podcast.…

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[EP.67] Introducing Lauren Milligan, Digital Ads for Research and Empathy in Search Marketing 18:30

۶ years پیش18:30

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18:30

Episode 67 of The Redirect Podcast: We take a moment to introduce a new voice to the show. Lauren Milligan takes the mic to talk about digital ads as an affordable research tool to understand your audience. Plus, we head down the path of empathy in search marketing and how customer service-type roles can help you understand more insights about your customers. This and much more on The Redirect Podcast.…

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[EP. 66] Google Wants to Manage Your Ads and Organic CTRs on the Decline 25:44

۶ years پیش25:44

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25:44

Episode 66 of The Redirect Podcast: Google starts to contact advertisers to tell them that they will manage their ad campaigns for them. We dive into what this could mean for PPC managers and accounts that Google could try and manage themselves, plus how to opt-out of this service. On the organic search front, Google’s organic click-through-rates decline on desktop and see a big drop on mobile devices. Is this a trend worth keeping tabs on? This and more on The Redirect Podcast.…

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[EP.65] SEO in 2019 vs SEO in 2018 - What You Should Be Focused On To Drive Traffic 28:05

۶ years پیش28:05

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28:05

Episode 65 of The Redirect Podcast: Dedicated completely to what happened in 2018 throughout the world of search marketing and what’s to be expected in 2019. Reflecting back on the elements of SEO and SEM strategies, cutting through the hype and determining were the tactics that generated the most buzz really worth it? Is voice search finally going to grow in 2019, or is that dead in the water? What does your technical on-page SEO strategy need to include this year? All of this and more on this episode of The Redirect Podcast.…

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[EP.64] Wordpress Gutenberg, AI Growth in Search Marketing, Why Local Businesses Need a Website 30:31

۶ years پیش30:31

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30:31

Episode 64 of The Redirect Podcast: Wrapping up 2018 before getting into the holidays, we break apart a few assumptions or predictions made and how those panned out. Plus, how does the growth of AI over the past year impacted search marketing? Given major changes in social media channels and the volatility of local search landscapes, local businesses need a website more than ever. We close out the episode talking about WordPress 5.0 and Gutenberg, the backend editor and rebuild of the WP framework. This and much more on The Redirect Podcast.…

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[EP.63] Do Users Care That You Track Them Online, Filter Bubbles in Search & Keyword Usage In URLs 29:43

۶ years پیش29:43

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29:43

Episode 63 of The Redirect Podcast: With more and more emphasis being placed on transparency and disclosing what information is being tracked online when you use an app or website, we ask the question nobody else is: Do people really care? Dive deep as we talk about how intricate marketers can get with user tracking and how much users might actually know or not know when they click that “Accept” button. Moving forward, we talk about filter bubbles and whether search engines favor and group elements based on the bubble you live in. Finally, we get back to basics with a statement from Google’s John Mueller on the usage of keywords in your URLs. This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-63/…

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[EP.62] 2018 Local Search Ranking Factors, Black Friday & Cyber Monday Shopping Results 34:13

۶ years پیش34:13

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34:13

Episode 62 of The Redirect Podcast: The team dives into an exploration of the top local search ranking factors for 2018. The annual survey published by the team over at Moz has us discussing what are the most critical elements to focus on in your local search strategy, defining what many of them are and what it means for your brand. Plus, an exploration into online shopping behavior post Black Friday and Cyber Monday. The two major shopping days of the year have major retailers prepping months in advance, but when it comes down to it, how did users interact with ads, and what did this year say about average order values? This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-62/…

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[EP. 61] 2019 Search Predictions, Search Console Domain Properties & New Metrics to Google Ads 33:26

۶ years پیش33:26

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33:26

Episode 61 of The Redirect Podcast: If you still don’t have your holiday promotional plans in motion, there’s still time. Jump back to EP 60 and give a listen. Fast forward, Google has been a bit quieter on the algorithms in Q4 (classic), but changes are coming to their platforms. We explore changes that are coming to Google Ads with new metrics that could prove to be very helpful for PPC managers, while keeping tabs on major shifts in Google Search Console with its introduction of “Domain Properties.” Rounding out the discussions with some insights and predictions into what’s going to be important in SEO for 2019. This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-61/…

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[EP.60] Attribution in Google Ads, Keywords in Google My Business & Future of Conversational AI 40:44

۶ years پیش40:44

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40:44

Episode 60 of The Redirect Podcast: Last click attribution is the default for Google Ads, but it could be killing your campaign’s performance. Having just spent an entire day with the team at Google discussing proper attribution models, we dive into specifics on which model might be right for you; including some questions to ask of those running campaigns for you. The industry chatter has us excited about seeing more details inside Google My Business. This time the focus is on localized keywords that trigger your locale to display. Plus, long live voice search! We’re over it and have moved onto conversational AI - have you? This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-60/…

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[EP.59] Holiday Campaign Strategies, Link Building Beyond 2018 & Tossing Out the Marketing Funnel 34:33

۷ years پیش34:33

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34:33

Episode 59 of The Redirect Podcast: We bring you three very different strategies to get you thinking about the future of your approach to SEO, SEM, and overarching digital marketing. First up, navigating the concept of link building beyond 2018. The history of link building and what sometimes makes us feel not so great about it. Plus, if you’re an online retailer or a local business looking to run some targeted campaigns for the holidays, we give you hard-hitting tips on what to look at and where to take action now. Pro Tip: Don’t wait until black Friday. Finally, we talk about why the modern marketing funnel is broken and a recent study from our friends at Google on just how many touchpoints your customer might have with your brand before converting. This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-59/…

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