Justin Manly, BCG’s lead on growth and innovation, explains how businesses can choose the right growth strategy given their aspirations and position in the market. Whether a company is gaining or losing share, in a booming or sluggish industry, profitable growth depends on knowing your starting point. Learn More: Justin Manly: https://on.bcg.com/4kGYyPH BCG’s Latest Thinking on Growth and Innovation Analytics: https://on.bcg.com/4kjTEIB BCG’s Latest Thinking on Corporate Finance and Strategy: https://on.bcg.com/3ZeAMlX Your Growth Strategy Depends on Your Starting Point: https://on.bcg.com/43YpzZm The Vitality Code: How Growth Leaders Master Strategy, Technology, People, and Culture: https://on.bcg.com/4dMKjH1 This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp…
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محتوای ارائه شده توسط The Redirect Podcast and BlackTruck Media + Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Redirect Podcast and BlackTruck Media + Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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[EP.37] Content Placement & Readability Impact on Mobile Ranking + YouTube Optimization in 2018
Manage episode 310715977 series 3068071
محتوای ارائه شده توسط The Redirect Podcast and BlackTruck Media + Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Redirect Podcast and BlackTruck Media + Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Episode 37 of The Redirect Podcast: Does order, placement, and position of your content matter to Google? The simple answer is yes. Further solidified by comments from Google’s Gary Illyes at PubCon recently, we openly discuss the subject of how your site scales for mobile and how the placement of content within the mobile environment can impact your search rankings. Content readability is a topic that comes up in many discussions lately, as well; specifically for search, it’s around the acronym E-A-T, which Google uses to define content that shows Expertise, Authoritativeness, and Trustworthiness. Developing content that follows E-A-T principles might accelerate your site in search. If video is a part of your marketing strategy, then you’ll want to listen to the team’s breakdown of optimizing YouTube videos in 2018. Quick tips and action items to further your video strategy inside the second largest search engine, YouTube. Believe it or not, there still is value in this channel, and creating a sound strategy will help you win more inbound traffic in 2018. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-37/
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92 قسمت
اشتراک گذاریManage episode 310715977 series 3068071
محتوای ارائه شده توسط The Redirect Podcast and BlackTruck Media + Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Redirect Podcast and BlackTruck Media + Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Episode 37 of The Redirect Podcast: Does order, placement, and position of your content matter to Google? The simple answer is yes. Further solidified by comments from Google’s Gary Illyes at PubCon recently, we openly discuss the subject of how your site scales for mobile and how the placement of content within the mobile environment can impact your search rankings. Content readability is a topic that comes up in many discussions lately, as well; specifically for search, it’s around the acronym E-A-T, which Google uses to define content that shows Expertise, Authoritativeness, and Trustworthiness. Developing content that follows E-A-T principles might accelerate your site in search. If video is a part of your marketing strategy, then you’ll want to listen to the team’s breakdown of optimizing YouTube videos in 2018. Quick tips and action items to further your video strategy inside the second largest search engine, YouTube. Believe it or not, there still is value in this channel, and creating a sound strategy will help you win more inbound traffic in 2018. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-37/
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The Redirect Podcast - SEO & SEM News & Discussions
Google may update its algorithm hundreds of times a year, but trust, experience, and credibility still sit at the core of search success. In this episode, we break down Google’s E-E-A-T framework and explain how brands — especially small businesses — can future-proof their content and earn visibility in an evolving search landscape.…
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The Redirect Podcast - SEO & SEM News & Discussions
Are we Googling less and asking AI more? In this episode of The Redirect Podcast, we explore the evolution of search in the age of AI. From ChatGPT to AI Overviews in Google, we unpack how our search behaviors are shifting, what it means for trust and digital literacy, and why marketers need to rethink discoverability in a world moving from links to answers. Whether you're a digital pro or just AI-curious, this episode offers smart, grounded insights into the future of search.…
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The Redirect Podcast - SEO & SEM News & Discussions
In this episode of The Redirect Podcast, host Adrienne Wallace is joined by Jason Dodge and Derek DeVries of BlackTruck Media + Marketing. Together, they dig into the impact of AI on social advertising platforms, how targeting strategies are being reshaped, and why today's marketers must be smarter than ever. From ethical concerns to the evolving definition of good creative, this episode is packed with insights for navigating the AI shift.…
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The Redirect Podcast - SEO & SEM News & Discussions
In this episode, host Adrienne Wallace talks with Jason Dodge and Derek DeVries about something every brand should hear in 2025: how to stop depending on algorithms and third-party apps, and instead build a future-proof strategy with owned media.
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The Redirect Podcast - SEO & SEM News & Discussions
In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explore methodologies and functions that can make your data work better for you. https://blacktruckmedia.com/podcast/episode-76-measuring-seo-digital-marketing-success-in-ga4-with-brie-anderson/…
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The Redirect Podcast - SEO & SEM News & Discussions
[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing
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The Redirect Podcast - SEO & SEM News & Discussions
This episode of BTW w/BTM we dive into Google's March 2024 updates, their helpful content system that's aimed at overhauling spam, and the impacts this could have on SEO.
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The Redirect Podcast - SEO & SEM News & Discussions
1 [EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies 13:35
[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies by BlackTruck Media + Marketing
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The Redirect Podcast - SEO & SEM News & Discussions
1 [EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution 10:28
In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.…
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The Redirect Podcast - SEO & SEM News & Discussions
1 [EP. 74] The Redirect Podcast - Generative AI & The Future of AI in SEO with Britney Muller 1:00:45
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پخش در آینده 
پخش در آینده 
لیست ها 
پسندیدن 
دوست داشته شد1:00:45
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدIn Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there the lines are blurred ethically. Listen in as we unpack the future of AI.…
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The Redirect Podcast - SEO & SEM News & Discussions
In EP. 9 of BTW with BlackTruck, we explore AI and the impact it will have on SEO. Discussions around the wildly popular ChatGPT, Google's recent Bard AI announcement, and how AI can be leveraged for good (and bad) in the world of search engine optimization. Can AI generated content be good - or can it get your site penalized? Give it a listen to better understand how this can impact your brand in the future.…
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The Redirect Podcast - SEO & SEM News & Discussions
In EP. 8 of BTW with BlackTruck, we walk through the major changes to how you are able to manage your Google Business Listings. Formerly known as Google MyBusiness, and now known as Google Business Profiles - managers of such listings will now be forced to editing those directly in the Search Engine Results Pages (SERPs). Give it a listen to better understand how this can impact how you manage your listings and what you can expect.…
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The Redirect Podcast - SEO & SEM News & Discussions
In EP. 7 of BTW with BlackTruck, we breakdown the latest to come out of the search giant - Google's Helpful Content Update. While this is NOT a core algorithm update, it absolutely is aimed at content that has been written primarily for search and rankings - meaning it's not helpful to the user. Give it a listen to better understand how this can impact your content strategy in the future.…
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The Redirect Podcast - SEO & SEM News & Discussions
In Ep. 6 of BTW with BlackTruck, we dive into the concept that TikTok might be providing users with a better experience (and results?) then Google Search. Saving you the drama and the long reads of Twitter, we break down the gist of TikTok, why it could be a threat to Google, and what the future of both platforms could be in your digital strategy.…
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The Redirect Podcast - SEO & SEM News & Discussions
In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted brands the most, and what you can focus on should this happen in the future.
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