))
Ep.77 - SoDA Webinar: Agency Trends and The Cost of Inaction w/ Tom Beck, Deborah Heslip and Louise Martens
Manage episode 443347458 series 3044057
محتوای ارائه شده توسط Kantata. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Kantata یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode of the Professional Services Pursuit, we share a recent webinar we did with The Society of Digital Agencies (SoDA). Tom Beck, SoDA’s Executive Director, interviewed Brent, Deborah Heslip and Louise Martens from the Monks Agency. The discussion delves into the transformative trends impacting agencies today, market dynamics, the influence of AI, shifts in commercial models, and the importance of operational efficiency.
Other key topics covered include:
- Agency transformation and AI's role in driving efficiency and innovation
- Traditional hours-based models vs. outcome-focused pricing
- The importance of aligning business operations with client demands
- Practical advice on integrating AI within agencies
- The risks of inaction in the face of technological advancements
To explore the topic more, check out this report by SoDA and Kantata on the transformation of agency frameworks, focusing on operations, client relations, talent management, and innovation.
Hosted on Acast. See acast.com/privacy for more information.
77 قسمت
اشتراک گذاری
