Stop Reinventing the Wheel: Leverage Design Patterns for a Better User Experience

The Product Launch Podcast

Player FM - Internet Radio Done Right

اضافه شده در three سال پیش

محتوای ارائه شده توسط Sean Boyce. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Sean Boyce یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

The Agile Brand with Greg Kihlström®

1
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

10 روز پیش28:52

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

۲ سال پیش 7:31

MP3•خانه قسمت

Key Points

Many software products suffer from poor usability due to developers reinventing common design elements.
Design patterns are standard solutions or approaches for common functionalities in software development.
Implementing design patterns ensures consistency, code manageability, and reduces confusion for users.
Usability and user experience improve when products adhere to industry-standard design patterns.
Competitive analysis can help identify popular design patterns in successful software products.
Innovate in the unique aspects of your software, but maintain consistency in common functionalities.
Deviating from industry standard design patterns may lead to a poor user experience and confusion.

Quotes

"So many folks... are reinventing the wheel when it comes to typical usability elements.
"Design patterns... are a way to do things and prevent confusion and mess in your code base."
"User-friendly software follows industry standard best practices or design patterns."
"Don't try to jump the gun... because you'll wind up confusing more people than helping."
"Competitive landscape analysis can reveal design patterns for improved usability and experience."
"Innovate in unique areas, but maintain consistency in repetitive functionalities across software products."
"Deviation from popular design patterns makes it harder for users to understand and use your software."

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314 قسمت

#Tech #Sean Boyce

Stop Reinventing the Wheel: Leverage Design Patterns for a Better User Experience

The Product Launch Podcast

published ۲ سال پیش

اشتراک گذاری

MP3•خانه قسمت

Key Points

Many software products suffer from poor usability due to developers reinventing common design elements.
Design patterns are standard solutions or approaches for common functionalities in software development.
Implementing design patterns ensures consistency, code manageability, and reduces confusion for users.
Usability and user experience improve when products adhere to industry-standard design patterns.
Competitive analysis can help identify popular design patterns in successful software products.
Innovate in the unique aspects of your software, but maintain consistency in common functionalities.
Deviating from industry standard design patterns may lead to a poor user experience and confusion.

Quotes

"So many folks... are reinventing the wheel when it comes to typical usability elements.
"Design patterns... are a way to do things and prevent confusion and mess in your code base."
"User-friendly software follows industry standard best practices or design patterns."
"Don't try to jump the gun... because you'll wind up confusing more people than helping."
"Competitive landscape analysis can reveal design patterns for improved usability and experience."
"Innovate in unique areas, but maintain consistency in repetitive functionalities across software products."
"Deviation from popular design patterns makes it harder for users to understand and use your software."

Free Email Course

How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

Notes generated by Podcast Show Notes (podcastshownotes.ai)

314 قسمت

#Tech #Sean Boyce

All episodes

1
Tech-to-CEO Journey & the High-Touch SaaS Model 25:45

12 weeks پیش25:45

25:45

Dive into the world of high-touch SaaS with Vee24's CEO, Tomer Azenkot. From tech roles to CEO insights, explore how close customer interaction propels company success. Uncover the power of video chat in elevating the buying experience and why focusing your market strategy reaps rewards. Join us for a masterclass in customer-centric growth. Here are a few topics we’ll discuss on this episode of the Product Launch Podcast. From coding to CEO: A tech journey The value of direct customer experience Video chat as a game-changer for sales Importance of focused market strategy Measuring SaaS success with precision Resources: Vee24 Podcast Chef NxtStep Connect with Tomer Azenkot: LinkedIn Connecting with our host, Sean Boyce: LinkedIn Email Quotables: 04:45 - I'm not super technical or maybe I don't have an engineering background, so how am I gonna be able to like lead this team or this company or what have you? I end up finding it's almost the opposite of that, as in what you just described. If you follow more along the lines of that type of a path where you've, you've been close to the customer, you've been obsessed about representing them in certain situations and leading with that kind of data that can have a significantly greater positive impact, I would say, in terms of like the outcomes, successful outcomes or the success that we're trying to achieve with the companies that we're building. So huge advocate for it. I had to learn it the hard way. I skipped steps earlier in my career, I paid for it, but now I know how important. It's so appreciate you underscoring the importance. 05:42 - I'm not technical, but, or I'm not a salesperson, but it, I don't think that's a good answer. You have to be technical, you have to be a salesperson, you have to be everything, especially when you're in front of the customer. And, and using that as a scapegoat or an excuse is just doesn't cut it. Especially not when information is so available to us. You can, you can Google, you can, you can look things up real easily. You can ask someone for help. 09:26 - So in the world of retail, we focus very much on the high consideration purchases, so jewelry, cosmetics, high-end luxury products in general automotive. So if you're buying, buying a vehicle, you want to see the vehicle, you wanna maybe speak with someone and have a conversation with 'em that goes beyond something that you would ask a chatbot and financial services because seeing someone is really important in order to build trust. So it's not always about seeing the product over video, sometimes it's just about seeing another person on video like, like you and I are seeing each other right now over Zoom. 22:00 - Definitely measure very carefully everything to do with EBITDA and cash. That's something that, especially in, in let's say the last year, year and a half, where fundraising is more challenging. Many companies have to last need their rounds to last longer. And I think many companies have gotten into trouble because they initially raise money for let's say 24 months, but now they need to make it work for 48. Being able to predict cash flow is incredibly important. And it's not always very simple because you can't predict whether customers will pay on time or not, especially when you're longer-term contracts and they pay annually and non-monthly. So I've actually, as of about six months ago, I've shifted our cashflow tracking to a weekly basis instead of a monthly basis. And that's actually helped a lot. It helped me understand much more how the business operates, both in terms of cash going in and cash going out. 20:49 - Well one thing comes to mind, which is important for our, our investors and basically at the board level, I, I do a very good job, I think in measuring backlog of revenue. So beyond who's paying us today right now, based on what's committed into the future, we have kind of a chart that shows over time how much of that revenue is locked in for 12, 18, 24 months into the future. So that's something that not, I don't think everyone measures at, at this stage of a company. You know, when you're in, in your single digit millions in a RR something that I've measured always. And it's, it's good to show the investors, you know, we've renewed a contract with, with a particular customer and now they're locked in for the next two years of the next three years and that revenue is locked in and we can be very pre we can predict well the, the revenue into the future. Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
Scaling Startups Your Way: Melissa's Real-Tech Talk 40:22

1 year پیش40:22

40:22

Join Sean and tech whiz, Melissa Kwan, as they unravel the allure and struggles of bootstrapping startups. Melissa dives into founding eWebinar and transforming pains into gains, all while crafting a business that perfectly suits her digital nomad lifestyle. She drops valuable gems on pricing pitfalls and the underrated power of slow growth. Don't miss these candid confessions! Here are a few of the topics we’ll discuss on this episode of Product Launch Podcast: Bootstrapping is a lifestyle, not just finance. Price on value, not just to compete. Growth is slow and steady, not instant. Solving personal problems can fuel success. Grandfathered pricing can be a trap. Resources: eWebinar NxtStep Podcast Chef Connect with Melissa Kwan: LinkedIn Connect with our host, Sean Boyce: LinkedIn Email Quotables: 13:33 - Sean: So I'd love to hear you talk a little bit about why that strategy makes the most sense for you and how it compares to basically whatever type of situation you may have found yourself in if you were fundraising instead. Melissa: Yeah so my first company was Bootstraps because I didn't know that raising money existed so this was 13 years ago like all the tech stars and Y Combinators came after that like shortly after that. But like you know I'm from Vancouver so it wasn't a big tech community right back then it was just meetups and then I guess along the way I learned that you know people raise money and build companies on other people's money which actually seemed pretty cool at the time but I didn't really understand that concept. 5:44 - I think when you build a company it becomes so much of your life and you're spending so much time on it that you have to start with what makes you happy first. And that's what I didn't do in my previous two startups I was like this is an idea it makes money, let's do this. But for 10 years I was always discontented and frustrated because I didn't start from a place of love I guess, like and love for myself. 05:48 - So coming to eWebinar I didn't choose eWebinar as a business. I really sat down and I wrote 10 non-negotiables that I had to have in my next business so things that made me happy. For example, I have to have a completely remote team of contractors because I know I'm not really great at managing people hiring and firing and having those tough conversations I wanted a product that could be sold 100% through the internet I was so sick of going to conferences and sitting at booths and doing face-to-face meetings. 03:10 - So I ended up living the problem of doing you know repetitive trainings and onboardings and always wondered why there wasn't an incredible product that solved that problem. And I think being able to build a company that solves a problem that I know so well and one that I feel really connected to because you know freedom has always been my number one priority and that was a problem that was restricting me from living my life cause I was also also digital nomadding. 08:30 - And if you think about those things like Alibaba, for example, was like the eBay of China right. They didn't need to show the world eBay was successful eBay was already successful, like Word for example was not the first Word software so it's kind of along the same line. So I think first is like make sure it's something that makes you happy that you want to work on and especially if you're a bootstrap company don't go and try and start a blue ocean opportunity unless you know exactly what you're up against. Find something that you know you can improve and make that your business and you can probably cut down on at least two or three years of trying to get something new out there on the market. Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
From Side Hustle to Tech Stardom: The PickFu Story 29:15

1 year پیش29:15

29:15

Dive into the journey of John Li, PickFu's co-founder, as he switches from tech giant to startup maven, revealing how keen insights and customer feedback fuel software success. Discover how PickFu's savvy use of AI revolutionizes consumer research, making it a game-changer for all seeking market savviness. Here are a few of the topics we’ll discuss on this episode of Product Launch: Insights on finding product market fit. AI integration and the future of PickFu. Co-founders quit Big Tech jobs. PickFu's evolution from side to main. Importance of the qualitative feedback. Resources: PickFu NxtStep Podcast Chef Connect with John Li: LinkedIn Connect with our host, Sean Boyce: LinkedIn Email Quotables: 1:33 - We realized, we quickly realized that doing display advertising is not a fun game. It's not a fun industry to be in. And so we've built a number of products along the way. One of those things along the way that we built was PickFu. So initially Justin and I were trying to figure out ways to get unbiased feedback and also being just two co-founders trying to figure out a tiebreaker. And so being the engineers that we were, we didn't really want to talk to strangers at a coffee shop. So instead we built a tool to help us get unbiased feedback from a whole bunch of strangers on the internet. 4:13 - I wish I had a really good answer for you, but I think it was really more about, well, trying to see it as many industries as possible and seeing which ones, which ones got the most value, like which customer segments got the most value from our product. We've always built PickFu, it's a, you know, consumer research platform to make it as simple as possible for anyone to access a pool of consumers to get unbiased feedback for their creatives. So we try to make it industry-agnostic. It still is industry agnostic, but just sort of trying different customer segments like, hey, how do authors like it? 8:11 - For other places there might be more dots to connect, in which case it's much harder to make that value prop. Like for example, if you're a game developer, game developers use PickFu, like a kind of like a digital focus group to market test different character designs or different game concepts before launching. Now I think we provide a lot of value in that situation, but it's much harder to make a economic argument at that point. 15:06 - I think we, we try to tell our customers, you know, you want to test before you invest, right? Like, and previously you don't have that capability, but PickFu does give you that opportunity to test the hypotheticals to test in a sandbox. I mean, we have software companies who are using PickFu to test their landing pages, their billboards, their, you know, their Google ads, all of this stuff. Because why wouldn't you wanna know how your market's gonna react before putting, you know, either launching it or putting a whole bunch of paid spend behind it. 21:53 - We hear that a lot from our users is that there's a nice magic moment of when they're actually seeing they, we try to make it easy to set up a poll so it takes like a minute or two, right? And then once you launch it, it goes out, it goes out to the panelists. The crazy thing is that those panelists start responding immediately. So it's almost a game of watching, hey, you know, there's another person coming right now and they're, what are they gonna say about, you know, what are they gonna say about my website or my, you know, or my creatives or so on. And it's, yeah, it's pretty addictive. Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
Joining Sean's SaaS Community: Free Access Offer 5:37

1 year پیش5:37

5:37

Summary Dive in with Sean as he spotlights the power of SaaS communities! Yearning for your feedback and eager to foster dynamic interactions, he unveils a thrilling offer for listeners to join his nascent community for free. Email or survey, choose your path to shape content that resonates with you. Hit play for an episode that bridges the gap between podcast and participation. Key Points Build a SaaS community. Sean seeks listener engagement. Free community access offer! Use email/survey to respond. Help shape future content. Quotes "I love creating the podcast. I love chronicling the things that I'm doing with my SaaS businesses and sharing those strategies with you. But part of what I don't get is feedback from you and questions from you." Community If you're interested in joining the community, email me at sean@nxtstep.io Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
Marketing in an AI World: Risks & Opportunities 6:24

1 year پیش6:24

6:24

Summary Dive into AI's rapid evolution with Sean's latest panel experience! Uncover why businesses lag in tech adoption, the SEO balancing act, and making smart tech choices. Plus, learn to leverage AI for operational efficiency and potentially create market-worthy solutions of your own! Key Points Most businesses lack an AI strategy Keep pace with SEO's AI transformation Overcoming tool selection anxiety AI as a tool for operational efficiency Building and marketing your own AI solution Quotes "It's really interesting to get a sampling from folks out there in terms of where they're at related to artificial intelligence." "My best advice is to keep one foot in the old world and one foot in the new world." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
SaaS Strategies in a Crunch: Growth in Tough Times 7:13

1 year پیش7:13

7:13

Summary Dive into the seismic shifts challenging SaaS companies in 2023's economic terrain! Sean unpacks the OpenView Benchmarks report, reveals key survival tactics for SaaS founders and CEOs, and uncovers the profitable edge AI integration offers. Tune in for insider insights to pivot, adapt, and outperform in a financial squeeze! Key Points SaaS trends from OpenView 2023 Economic dip's impact on SaaS AI native companies excel Monetizing AI fosters growth Only 15% capitalize on AI Quotes "'cause it was so cheap to access money. Money was cheap because interest rates were low." "But good news is there are pockets here where performance hasn't just beat expectations, but actually they're growing faster than anticipated." "You have a greater than three times likelihood of being an outlier in that growing faster than a year before if you are an AI native company." "What you need to do is figure out not just how to leverage it appropriately, but you have to figure out how to successfully monetize it." "If you can do that, you can dramatically increase the probability of better financial performance in a more difficult economic climate for your SaaS company." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
Stop Managing Passwords: The OTP Revolution 6:26

1 year پیش6:26

6:26

Summary Join Sean as he decrypts the world of design patterns, focusing on the seamless authentication revolution of one-time passcodes (OTPs). Learn why rehashing old methods is out, and how adopting OTPs can be a game-changer for software innovation and security. Key Points Design patterns simplify innovation. OTPs transform authentication. Password management made obsolete. Exponential improvement with OTPs. Guide to essential design patterns. Quotes "What they (design patterns) are essentially is the modern day standard for how something should work." "You punch in your email. If you wanna go that route and it sends you a code, you punch that code in and you're good." "So if you can ever eliminate steps in the process and accomplish multiple things at the same time, that is, and what I refer to as an exponential improvement, or like a 10 x effect could be 10 times better than the previous design." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
SaaS in 2023: Growth Trends Unveiled 6:17

1 year پیش6:17

6:17

Summary Dive into the SaaS world with Sean as he unpacks OpenView's latest report. Discover why growth rates are plummeting and which outliers are defying the trend. Is it all about AI and vertical specialization? Tune in for insights on the evolving SaaS landscape amidst a shifting economic climate. Key Points SaaS growth rates decline sharply Economic climate impacts SaaS Outliers defy downward trends AI-native SaaS sees success Specialization boosts SaaS growth Resources https://openviewpartners.com/2023-saas-benchmarks-report Quotes "Some, I would say a third is not all that uncommon based on the data that I'm looking at. Some of them are down by half or more than half, which is a pretty dramatic fall off from where we were previously just a year ago." "There's been a pretty dramatic shift in the macro economic climate that's predominantly been the catalyst of which I would say has been the steep increase in interest rates." "However, the remaining category, the outliers that I mentioned that makes up the balance, which is about 27%, those companies are growing faster than last year." "Now in the report, and I'm gonna dive into this in greater detail in future episodes, but they categorize anyone that's falling into this category that's growing faster than last year as, which probably won't become a surprise to many those companies that are AI native." "So the more specialized your SaaS product is, the higher growth rate those companies have seen as well." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
Future Tech Fails: Learn From Design Oversights 6:06

1 year پیش6:06

6:06

Summary Ever excited about creating something groundbreaking only to overlook essentials? Sean dives into the innovation paradox, sharing epic blunders from tech history and tips to ensure new solutions don't leave users cold, or in some cases, literally cold. Tune in and learn to innovate without sacrificing the crucial bits! Key Points Understand before innovating. Some legacy features are vital. When new doesn't always mean better. Costly redesign blunders. Innovate without losing functionality. Quotes "What I mean by that is providing supposedly updated, arguably better solution, but missing something important, which ultimately means you take functionality away." "So we have, as a family had problems multiple times where it's too cold outside, we can't turn on the heat, it's too warm outside, we can't turn on the air conditioning." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
Profit Will ALWAYS Matter More Than Growth 6:41

1 year پیش6:41

6:41

Summary In today's episode, Sean dives into the profits vs. growth debate, inspired by startup dramas from Silicon Valley. He analyzes the roller-coaster stories of WeWork and Uber, urging a pivot to profitability over reckless expansion. Tune in for a gripping discussion on sustaining software businesses through smart economics, and why growth for growth's sake can be a perilous pursuit. Key Points Importance of profitability in SaaS Growth vs. solid economics debate WeWork and Uber's dramatic stories Pitfalls of growth for growth's sake Control and ownership through profit Quotes "Now, I wanna talk to you about this from the perspective of a couple of drama series that I've dove into regarding kind of these spectacular successes and failures in the startup world." "Not a hundred percent sure why perhaps some precedents were set along the way, but it certainly appears that that is a flawed strategy for a bunch of obvious reasons." "But growth for growth's sake is severely flawed and it's ridiculously unsustainable at the same time." "The sooner you do that, the more you remain in the driver's seat, the more that you remain in control, the more that you remain largest percentage owner of your business..." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
Navigating Tech Turbulence in Economic Headwinds 7:14

1 year پیش7:14

7:14

Summary Join Sean as he decodes the US economic tremors and their ripple effects on tech and software companies. From rising interest rates to strategic survival, this episode is a must-listen for every techpreneur seeking to steer their ship through stormy monetary seas. Key Points In-depth look at US economics Interest rates rocking tech boats Layoffs & hiring freezes insight SaaS spending and growth tips Profitability as a safety net Quotes "Now, something I may not have shared before is I actually have quite a bit of experience and background in business in addition to my background and experience in tech and engineering." "And what is happening at the moment is there's a tightening in the broader US economic cycle." "Now, they typically do that when something like inflation starts to increase significantly and apply a lot of pain to American consumers." "So if you haven't noticed, there has been a pretty rough patch for the tech industry." "A lot of the larger companies were laying off thousands of people." "If you have solid fundamental economics and your business is profitable from day one, Then these larger gyrations in the broader economy are not nearly as impactful to what it is you're trying to do." "'because it puts you in the driver's seat and it significantly reduces the negative impact these gyrations on the water the larger, broader economic landscape can have on your business." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
Thriving in the AI Disruption as a Software Founder 6:24

1 year پیش6:24

6:24

Summary Dive into the AI tidal wave with Sean as he shares vital strategies for software company founders. Discover how to shield your innovations from copycats, why niche dominance is key, and why playing it safe could be your biggest risk. Tune in for an insider’s take on staying afloat in the bustling sea of AI development. Key Points Disruption is rapid in the AI era. Importance of defensible strategies. Markets are quickly saturated. Niching down boosts defensibility. Diverse product strategy is safer. Quotes "Progress is gonna continue to fly at us more quickly than ever because of how capable these tools are in terms of enabling you to build something rather impressive rather quickly." "Markets for low touch software products in the AI era are becoming more saturated more quickly, which means that if you're to continue to double down on whatever it is that you've built, you really need to do so in a direction or area that starts to add back some of these areas of defensibility..." "So if you've built a low touch software product, if you turn it into a business rather quickly and cost effectively, just expect others to be able to do the same." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
The AI Hype Cycle: Separating Fear from Future 6:58

1 year پیش6:58

6:58

Summary Dive into the AI frenzy with Sean and learn why there's no need for panic. From AI adoption curves to practical applications, get the reassurance you need to embrace technology without fear. This episode is your guide to understanding AI’s true pace of change and how it can be a powerful tool in your arsenal. Key Points AI isn't changing everything overnight Adoption of new tech takes time Learn AI at your own pace Use AI effectively in business Don't panic, just understand & apply Quotes "The daily lives of most folks shouldn't change dramatically all of a sudden." "It's still important though, for you to invest the time and energy to figure it out, understand it, and most importantly, focus in an area where it can help you." "There's a lot of ways to be able to make significantly more progress and a lot less time because of what these tools can do." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
Startup Savvy: Advertise, Validate, and Scale 6:14

1 year پیش6:14

6:14

Summary Dive into the world of SaaS advertising with Sean's expert take on how to go from naught to a software sensation! Get the scoop on early validation, economical campaigns, and savvy scaling. Let's turn your software dreams into profitable realities. Key Points Validate SaaS ideas with ads Save resources with strategic testing Create landing pages for impressions Use ads for early business proof Plan for scalable ad campaigns Quotes "Some people love it, some people hate it. My opinion, I've kind of been on both sides of this spectrum, probably somewhere in the middle, but I certainly lean towards the fact that advertising can provide a lot of value for us who are building software companies." "I've been working on product X for months, maybe years. I spent a lot of time, I spent a lot of money and I can't get anyone to use it, or I don't have any users, or I can't get anyone to pay for it, something like that." "You can do the keyword research, you can figure out what the volume looks like in terms of who's searching for that." "I've made those mistakes. I'm trying to make sure you don't." "You can validate all these things by designing and building an ad campaign and marketing it through a landing page that gives the impression that you already have the software." "I've done this very recently and this exercise works very well that you don't need the actual software to test whether or not your concept, your idea can be successful as an actual business." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

1
Sky's the Limit: Low-Touch Software Competitive Research 7:18

1 year پیش7:18

7:18

Summary Dive into the world of low-touch software business with Sean. Discover the skyscraper technique's role in content marketing, SEO and how it helps us perform competitive research better when it comes to low-touch software products. Join us as we explore competitive research, product-led growth, and Sean's unique insights on building innovative tools. Watch, listen, and level up your product game! Key Points YouTube move for daily podcasts Advantages of low-touch software SEO and skyscraper technique value Gaps in the market & competitive research Product review videos for insight Quotes "I'm starting to record my daily podcasts as live streams or prerecorded videos." "Now, as I've been doing the product review videos, I've been learning a lot about what other people Are building in the area in which I wanna build software." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

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Embracing the Power of Product-Led Growth 6:21

1 year پیش6:21

6:21

Summary In this episode, Sean discusses the concept of product-led growth and the advantages it offers to software companies. He highlights how a product-led approach simplifies the customer experience and enables efficient and scalable growth. By keeping software simple, companies can leverage product-led techniques to achieve success with minimal resources. Key Points Product-led growth involves leading with the product in all aspects, using concepts like freemium tiers and free trials. Getting people into the product early accelerates the decision-making process and helps users determine if the solution solves their problem. Product-led companies tend to be low-touch, offering simpler software that is easier for users to understand and derive value from. With a product-led approach, the software does most of the work, allowing companies to scale efficiently and eliminate the need for a large team. Product-led growth not only focuses on company growth but also emphasizes the importance of keeping software simple. By keeping software simple, the user experience and usability are enhanced, facilitating a better product-led approach to growth. Leveraging product-led techniques enables companies to maintain low overhead, become highly profitable, and experience efficient and effective growth. Quotes "The sooner you get people into the product, the sooner you're gonna be able to enable them to figure out whether or not it's something that they're looking for." (Generated by Podcast Show Notes at podcastshownotes.ai) Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
Real-Life Examples of Convenience as a Value Proposition 7:52

1 year پیش7:52

7:52

Summary In this episode, Sean explores the concept of convenience and its immense value. He shares personal anecdotes and highlights real-life examples to showcase how convenience can enhance customer experience and generate profits. Whether it's using Uber to deliver packages, partnering with delivery services for same-day phone deliveries, or leveraging existing infrastructure to test a new service, convenience plays a pivotal role in attracting customers and validating product propositions. Key Points Convenience is highly sought after and customers are willing to pay for it. Uber's package delivery feature showcases the value of convenience and cost-effectiveness. Apple's partnership with delivery services like Uber demonstrates the power of convenience in same-day phone deliveries. Leveraging existing infrastructure, like Uber drivers, can be a cost-effective way to validate value propositions. Customers are willing to pay for a less-than-ideal but convenient experience during testing phases. Building convenience into your software or SaaS product can provide a competitive edge. Look for opportunities to provide convenience and enhance value for your target market. Quotes "It's another excellent example where people are willing to pay for convenience." "Look for areas of opportunity to provide more value to your target market customer. By providing them with convenience." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
The Problem Worth Solving that Wall Street Journal Created 7:31

1 year پیش7:31

7:31

Summary In this episode, Sean discusses the pattern of people always getting what they want in the software product industry. He highlights the importance of closing gaps and provides examples of companies like Wall Street Journal that create gaps in their services. Sean emphasizes the need for businesses to give customers what they want and explores the opportunities for innovation that arise from these gaps. Key Points People will always find a way to get what they want in the software product industry. The actions and omissions of businesses can create gaps in the market. Wall Street Journal's difficult subscription cancellation process is an example of a gap. Innovative solutions like privacy.com address the gap created by Wall Street Journal. Companies that don't give customers what they want may face negative consequences. Gaps in the market present opportunities for entrepreneurs and innovators. Identifying customer complaints can lead to profitable problem-solving ventures. Quotes "The people are always going to get what it is that they want one way or the other." "When your teaser time period expires and the rate jumps back up, if you want to cancel or be done with the subscription, you can't do so online in almost all states." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
Unleashing the Power of Competitive Research for Low Touch Software Products 8:26

۲ years پیش8:26

8:26

Summary In this episode, Sean discusses the importance of competitive research for building low touch software products. He emphasizes the advantages of a product-led growth approach and highlights how self-service software allows for easier competitor analysis. Sean shares his own experience of reviewing and incorporating lessons from competitive products into his own software. He also provides insights on what can be learned through competitive research, including understanding the competition's vision, finding inspiration, and identifying areas for improvement. Key Points Low touch software products enable product-led growth and scalability. Competitive research for self-service software is more straightforward due to similar user experiences. Sean recommends reviewing and evaluating competitive products to learn from them. Competitive research provides insights into competitors' visions and what works well. Look for inspiration and examples that validate your own vision. Evaluate competitors' workflows to identify what not to replicate and improve upon. Competitive research holds value throughout the growth of your company. Quotes "Low touch software products pave the way for product-led growth and maximum scalability." "Reviewing competitive products provides inspiration and evidence that your vision holds water." "Competitive research helps identify what not to replicate and how to solve problems better." "There's so much to be learned from competitive research for low touch software products." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

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From Humble Beginnings to Success in Entrepreneurship: Enduring Global Phenomena 38:41

۲ years پیش38:41

38:41

In this episode, Lloyed Lobo, Co-founder and Board Member of Boast.AI and bestselling author of “Grassroots to Greatness” shares his incredible journey from economic hardship in Kuwait to becoming a successful entrepreneur. He emphasizes the importance of community, communication, creation, and consistency in building a successful business. Lloyed discusses how building strong relationships, effective communication, continuous creation, and unwavering consistency can lead to long-term success. He also highlights the significance of building a community of practice rather than just a community of products and shares his experiences in creating an audience through curated content and offline meetups. The episode explores the key stages that transform an idea into an enduring global phenomenon and encourages aspiring entrepreneurs to focus on community-led growth for sustained success. Lloyed Lobo is a WSJ Bestselling Author and a Co-founder of Boast.AI and Traction. He's a seasoned entrepreneur and community builder with a passion for taking businesses from 0 to 1. Lloyed has been involved in the U.S. and Canadian startup ecosystem for over 15 years, and he's known for helping bootstrap Boast.AI to 8 figures ARR, a fintech platform that provides businesses with R&D and Innovation funding. Additionally, he co-founded Traction, a global community with over 100,000 entrepreneurs and innovators, where leaders behind fast-growing companies share their business insights via various platforms such as webinars, podcasts, meetups, retreats, and conferences. He's also serving on the Board of Directors at Wishpond, a martech company, helping drive its success. Here are a few of the topics we’ll discuss on this episode of Product Launch: Lobo highlights that effective communication is vital for entrepreneurs, emphasizing the significance of learning to articulate ideas, build relationships, and inspire others. Building a strong community is essential for success. Consistency is key to achieving long-term success. Understand your target market's problems, goals, aspirations, and circle of influence. Create online content to build an audience, but bring them together in offline meetups for community interaction. An audience evolves into a cult-like brand through the stages of audience, community, movement, and religion. Resources: Boast.AI NxtStep Podcast Chef Connect with Lloyed Lobo: LinkedIn Connect with our host, Sean Boyce: LinkedIn Email Quotables: 03:02 - “Literally there's nothing that a small group of people who are united by a great sense of purpose that they can't do right? They can literally move mountains. The other thing is the entrepreneurial spirit. I think as I was reflecting back and writing this book, like everyone asked me like, where did you learn to become an entrepreneur? Or like, did you always have it in you? And I think entrepreneurship is not something you're born with. We're not what we're born with. We become what we're nurtured through. We become the average of the people we surround ourselves with.” 17:35 - “So now your early days of a company, you want to build a community-led company. Where do you start? You don't even have a target market. How do you figure out your target market? Again, four things to figure out your target market. Number one, do you have a passion for this audience or the content you're creating? If you hate your audience, you'll never be able to sustain. Building a community-led company or a business is a long slog. It's a marathon of the heart and mind. If you hate your audience, you'll never be able to sustainably create.” 35:05 - “People listen to you or buy your product, you have an audience. When you bring that audience together, it becomes a community. When that community comes together to create impact towards a greater purpose that's beyond your product or profit, it becomes a movement. And when that movement has undying faith in its purpose through sustained rituals over time, it becomes a cult or a religion.” 35:45 - “If the influencer stops creating, they lose the audience. But if you build this community, it will sustain probably longer because it's a human-to-human connection. And you know, we create so much content on all these platforms like LinkedIn and Instagram. If they change the algorithm, what happens? You're done. So the key to sustaining for the long haul is community.” 12:20 - “If you can't communicate, you don't have an audience, you have an empty room. Clearly articulating your vision to excite and inspire people is something a founder needs to do day in, day out. It's not a one and done activity because people who are energized and inspired can move mountains. If you want to communicate just to inform people, just send an email. But you want to energize people 'cause that's how companies that are enduring are built on energy, on inspiration, on vision.” Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
The Importance of Designing Your Business Model Before Building Your Software 6:32

۲ years پیش6:32

6:32

Summary In this episode, Sean emphasizes the significance of implementing a SaaS business model from the start. Understanding human psychology and pricing strategies is essential for success in selling software products. Without a solid business model, sustaining operations and securing funding become challenging. Sean highlights the difficulties faced by products that begin as free and later attempt to convert to paid, using examples such as Wikipedia and ad blockers. He advocates for starting with a paid model as a validation test, while cautioning against relying solely on a free tier. Key Points Strategic pricing and a well-designed business model are crucial for the success of a SaaS business Human psychology plays a significant role in pricing and customers' willingness to pay. Products that start as free face difficulties in converting to a paid model or securing funding. Wikipedia's community-funded project struggles with consistent funding due to the perception of being a free resource. It is harder to transition from free to paid than to start with a paid model from the beginning. Offering a free trial instead of a free tier can limit downside risk and provide valuable insights into conversion rates. Starting with a pricing strategy and validating the ability to charge for a product early on avoids future challenges. Quotes "I didn't really fully understand how people think about pricing and there's actually a lot of psychology and pricing in terms of what we'll pay for or what we won't." "If you start with a product that's expected to always be free, your ability to convert that into a paid Product is limited." "From a pricing strategy and a human psychology perspective, I think more than likely why they need to do that so frequently and why it's probably so difficult is because of this human psychology in pricing." "Going the other direction is so much harder than if you start paid outta the gate." "Most of the people that I've worked with in B2B SaaS fashion that have attempted a strategy like that have not been very successful with it." "Have a pricing strategy outta the gate, validate whether or not you can charge for your product right away, and that will make a lot of these problems essentially be something that you're realistically never going to have to deal with." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
Stop Reinventing the Wheel: Leverage Design Patterns for a Better User Experience 7:31

۲ years پیش7:31

7:31

Summary In this episode, Sean discusses the importance of design patterns in software development to ensure a smooth and intuitive user experience. By following industry standard best practices and not reinventing the wheel, developers can create products that are consistent, user-friendly, and valuable. Key Points Many software products suffer from poor usability due to developers reinventing common design elements. Design patterns are standard solutions or approaches for common functionalities in software development. Implementing design patterns ensures consistency, code manageability, and reduces confusion for users. Usability and user experience improve when products adhere to industry-standard design patterns. Competitive analysis can help identify popular design patterns in successful software products. Innovate in the unique aspects of your software, but maintain consistency in common functionalities. Deviating from industry standard design patterns may lead to a poor user experience and confusion. Quotes "So many folks... are reinventing the wheel when it comes to typical usability elements. "Design patterns... are a way to do things and prevent confusion and mess in your code base." "User-friendly software follows industry standard best practices or design patterns." "Don't try to jump the gun... because you'll wind up confusing more people than helping." "Competitive landscape analysis can reveal design patterns for improved usability and experience." "Innovate in unique areas, but maintain consistency in repetitive functionalities across software products." "Deviation from popular design patterns makes it harder for users to understand and use your software." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
Creating a Revolution WITHOUT New Technology 6:18

۲ years پیش6:18

6:18

Summary Discover how to build remarkable products without inventing new technology. Many early-stage founders feel pressured to be innovative, but this episode explains how repurposing existing technology can lead to success. The story of Uber exemplifies this approach, where they revolutionized transportation without creating any new technology. By understanding the top problem of a target market and utilizing existing tools, you can provide a better experience in a cost-effective and efficient way. Key Points Not every product needs to be built with new and innovative technology. The misconception that being truly unique and inventive is necessary for success. Better tools are constantly being developed, like AI, that can enhance product building. Henry Ford popularized the assembly line, rather than inventing it from scratch. Uber's success was not dependent on new technology but on offering a better experience. Uber repurposed existing technology like mobile phones and GPS for its solution. By combining existing options in a unique way, Uber quickly changed the transportation industry. Quotes "You really do not need to do almost anything innovative from the perspective of creating new technology." "Understand what the top problem worth solving is for that target market." "Create a solution with that existing technology that provides a better experience." "Relieve a lot of pressure, make your job a lot easier, and enable you to bring a better solution to market significantly faster and more cost effectively." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
Sales is a Process, Not a Personality Trait 7:37

۲ years پیش7:37

7:37

Summary In this episode, Sean discusses the misconception that sales is only for a specific type of person and highlights that sales is actually a process that anyone can learn. He explores two different approaches to sales - low touch and high touch - and emphasizes the importance of finding the right match between a problem and a solution. Sean also shares insights on how to design an effective sales process for a SaaS business. Key Points Sales is about matching a problem with an appropriate solution. Low touch sales leverage a product-led approach, using software to qualify prospects. High touch sales involve synchronous interactions with different buyer personas. Hybrid approaches that combine both low touch and high touch sales exist. The goal of sales is to ensure customers receive value and continue to pay. Sales can be turned into a process for any type of business, including software. Asynchronous low touch sales can happen without direct intervention. Quotes "Sales is really about following a process, and I want to talk more about what that process is because in my opinion, anyone can do it effectively." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
Sales as Matchmaking: Helping Others and Generating Success 6:02

۲ years پیش6:02

6:02

Summary In this episode, Sean emphasizes the crucial role of sales in building a successful SaaS or software business. He highlights that sales mastery is the key to achieving progress and success in the industry. Sean explores the common misconceptions about sales and explains why it is essential to approach it as matchmaking, focusing on solving customers' problems. By generating consistent sales, businesses can gather feedback, improve their product, and drive revenue growth. Key Points Sales is the most important element and the catalyst for progress in the software industry. Building an effective sales process is vital for converting prospects into paying customers. An effective sales process helps businesses understand the value their product provides and drives revenue generation. Without an established sales process, product development efforts will not yield results. Start by focusing on selling your product and finding potential customers in your target market. Developing a real sales channel is permission to move forward with your project. Generating consistent sales is the most crucial milestone to achieve in the software industry. Quotes "If you can generate sales, everything else will essentially fall into place." "Bad sales is not representative of what it should be. Sales is simply matchmaking." "Sales is about helping somebody make progress and providing value." "An effective sales process is the catalyst for building a successful business." "You have to design the sales process first before perfecting your product." "Generating sales consistently is the most important milestone to start with." "Sales mastery reduces pressure and allows you to enjoy the process of helping others." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
The Exciting and Wild World of AI: Deep Dives and Game-Changing Tools 35:54

۲ years پیش35:54

35:54

In this captivating episode, the podcast delves into the world of AI tools with Chris Carr, the President and CEO of Farotech. An expert in the field, Chris discusses the transformative potential of AI across diverse industries. Explore the game-changing capabilities of LLMs and innovative plugins that are reshaping the AI landscape. The episode unveils the exciting possibilities AI brings to marketing strategies, enabling hyper-personalization, and driving business growth. Join us for a fascinating exploration of the AI industry's future. Chris Carr is the President and CEO of Farotech, Philadelphia's fastest-growing marketing agency. With over two decades of experience in web development and inbound marketing, Chris has revolutionized lead generation and conversion for clients through innovative SEO and online marketing strategies. His exceptional expertise has reduced client costs by 80% and propelled clients to outrank competitors by 90%, with remarkable growth in keywords on Google. Holding an Applied Generative AI Certification from MIT Professional Education, Chris is a pioneer in harnessing AI for marketing success. Here are a few of the topics we’ll discuss on this episode of Product Launch Podcast: The use of tools like TalkBerry to improve efficiency and quality of written content. The emergence of chat interfaces and their seamless integration with AI tools. Embrace AI as a valuable component in software development. Seek vendors and software programs that integrate AI technologies for optimal results. Explore the potential of hyper-personalization in marketing through generative art. Cold outreach and generic messages are becoming less effective, emphasizing the need for personalized communication. Businesses are advised to be prepared for the impact of AI by utilizing resources like the AI today resource. Resources: Farotech NxtStep Podcast Chef Connect with Chris Carr: LinkedIn Connect with the host, Sean Boyce: LinkedIn Email Quotables: 04:21 - “One of the things that we're always trying to fight against is hallucinations. So, what Claude allows you to do is it allows you to upload a file almost as many as 75,000 words. That's essentially like a Harry Potter book, you know what I mean? What I usually do to try to eliminate hallucinations is I'll say, I'll upload one document that has all of my buyer personas, all of my bestselling blogs, my case studies, certain reports, just everything that I can think of about my brand, my clients, my services, every single piece of information that I can into this super document.” 12:14 - “What I recommend that you do is use a program like Advanced Data Analytics that's built into ChatGPT. A lot of this functionality is going to be built into Microsoft 365 and with duet it's just not there yet. But essentially what they allow you to do is they allow you to upload large data files. And when you upload large data files, it basically dissects the data and you can ask it questions in natural language processing so you can start to talk to your data specifically.” 15:08 - “So what I believe is going to happen with companies is you're going to look at all of your software programs and you're going to look at what's the most value I can get out of the APIs that each of these software programs. And then from there what I'm looking to do is develop what's called like a centralized AI co-pilot. And the AI co-pilot is going to get information to and from these software programs. And what you can do at the high level is that you have complete transparency about the health of your business. And you can start to look at your inventory system and start to say, well if we're low in this inventory, what would happen if we increased our prices by maybe $5 per unit?” 22:15 - “It's sort of like a world of hyper-personalization that's what I believe is coming down the line. So, what you need to know there is you need to know what are the tools and the technologies that I can do, that are going to know the demographics and the information about my potential client. So if I'm going to get the right message to the right client at the right time, now I'm doing it in the most hyper-personalized way. So if I'm using old techniques that don’t know my client inside and out, when this wave of AI hits, you might not be ready for it.” 25:47 - “We have always, as a marketing company said “Hey Mr. And Mrs. Client, we do some really amazing cool stuff. And they're like “oh, that's cool, let's do it”. And then I look at their current model and I'm like, actually you're not even doing foundational things. From a marketing perspective, you're not on the first page of Google, you have no social presence, your blogs aren't effective and you are not even making data-driven decisions. Alright? But here the thing is that if AI allows us to do those foundational things a whole lot stronger and quicker, now I have the ability to do those superpower things that we never got around to doing. And so what I believe is going to happen in the future is that we will all be top-graded.” 10:16 - “And like changing the way people were searching too, it almost feels like the way that we used to use Google or some still do, we still use it to an extent, but it feels like archaic. It feels like you're banging sticks and stones together. When you're actually using something like these chat interfaces with these AI tools, it makes what you're doing more conversational and then you can continue the thread.” Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
Using Existing Tools to Create a Unique Solution: The Meal Train Example 5:35

۲ years پیش5:35

5:35

Summary In this episode, Sean shares a personal story about Meal Train, a software that helps new parents with meal planning. He emphasizes the importance of solving problems using existing technology and how niche markets can lead to success. Sean also discusses potential improvements for Meal Train and highlights the value of user feedback. Key Points Meal Train simplifies meal planning for families with newborns, allowing friends and family to coordinate and provide meals. The success of software products often lies in solving unique problems using existing tools. Niche markets, such as new parents in need of meal assistance, offer opportunities for software solutions. Meal Train's main features include a calendar system and the ability to sign up for meal slots or contribute to gift cards. The software can be further improved by incorporating a food ordering feature, which would enhance the user experience. Sean encourages entrepreneurs to start with a simpler version of their software and iteratively build upon it based on user feedback. User suggestions and support channels play a crucial role in shaping the future development of a software product. Quotes "You can apply existing technology in very specific ways to solve unique problems." "Most of the success in the software world comes from figuring out how to use the tools already available to solve unsolved problems." "Meal Train simplifies the coordination of meal planning for families with newborns." "Starting with a simpler version and iterating based on user feedback can lead to a successful software product." "User suggestions and support channels provide valuable insights for product improvement." "Meal Train can further enhance their software by incorporating a food ordering feature." "Niche markets like new parents seeking meal assistance offer great opportunities for software innovation." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
How Technology Transforms the Shopping Experience: Lessons in Innovation 6:42

۲ years پیش6:42

6:42

Summary In this episode, Sean explores the importance of convenience and value when it comes to building software applications. Using the example of grocery shopping, he discusses the different options available and how each step towards convenience translates to increased value for the buyer. By observing and innovating, software developers can create better solutions and continually improve the user experience. Key Points Convenience is a key factor in strengthening the value proposition of software applications. Grocery shopping, a common chore, offers insights into the evolution of convenience. Different options like self-checkout, handheld scanners, and mobile ordering provide increasing levels of convenience. The goal is to minimize the time, effort, and hassle involved in the shopping process. Observing the problems and pain points experienced by users helps identify areas for innovation. Software and technology play a vital role in enhancing convenience and delivering value. Continual improvement is crucial in creating successful software products. Quotes "Each step in the process provides more convenience, which translates to value for your buyer." "Software and tech play a key role in creating an efficient and convenient shopping experience." "Observing problems and pain points helps innovators create better solutions." "Convenience is a key factor in strengthening the value proposition of software applications." "The goal is to minimize time, effort, and hassle, providing a better user experience." "Software and technology enable us to continually improve and deliver more value." "Convenience and value go hand in hand when building successful software applications." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
Why Personas Are Overrated 5:25

۲ years پیش5:25

5:25

Summary In this episode, Sean explores the difference between personas and ideal customer profiles (ICPs). While personas offer generalities, ICPs provide specific and actionable insights into customers' needs and problems. Discover why understanding your ideal customer's context is crucial for building effective software solutions. Key Points Personas focus on demographic information, while ICPs dive deeper into specific customer details. ICPs help identify the root of the customer's use case and the problems they need to solve. Knowing how to address an ideal customer's needs and measure the solution's value is essential. Ideal customer profiles provide intricate insights into customers' requirements and desired progress. Resumes-like personas might be a good starting point, but ICPs offer more comprehensive detail. Exploring ICPs helps ensure your software adequately addresses the specific use cases of different personas. Understanding everything about your customers, including their context, is crucial for effective software development. Quotes "Your ICP gets more intimate, including a lot more detail." "A persona is just generalities, while an ICP is actionable." "What I need to know is what problem I need to focus on solving." "ICPs get at the intricacies of what your ideal customers need." "ICPs provide the context of helping customers solve their problems." "ICPs offer the detail to build better solutions for specific personas." "ICPs ensure you can close the gap between your software and your customers' needs." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

The Product Launch Podcast

1
How to Find a Solution Worth Building 7:07

۲ years پیش7:07

7:07

Summary In this episode, Sean discusses the importance of finding a solution worth building after identifying a problem. He emphasizes the need for a comprehensive and inventive approach to problem-solving, using an example of a parking issue in his city. Rather than relying on temporary mitigation tactics, Sean encourages software entrepreneurs to think outside the box and create permanent solutions that truly solve the problem at hand. Key Points Identifying a problem is just the starting point; finding a solution worth building is the next step. A comprehensive solution must be better than existing alternatives and meet the needs of the target market. Conventional solutions may not always be effective; a more creative approach is often required. Solving persistent problems requires thinking outside the box and considering unconventional methods. The example of a parking problem illustrates the need for a better and more accessible solution. Redesigning the area to enhance public transportation accessibility can be a more permanent solution. The goal is to find a solution that solves the problem comprehensively and permanently, not just temporarily. Quotes "You really can't make it better from there. It just winds up being wasted time, money, resources until you kind of sputter out." "That's a mitigation tactic that has been attempted for years, maybe decades at this point. Yet the problem remains." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas Connect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes ( podcastshownotes.ai )…

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The Product Launch Podcast « » Stop Reinventing the Wheel: Leverage Design Patterns for a Better User Experience

Stop Reinventing the Wheel: Leverage Design Patterns for a Better User Experience

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Stop Reinventing the Wheel: Leverage Design Patterns for a Better User Experience