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PR Newswire Presents: Measurement for the Masses
Manage episode 308935239 series 3023707
محتوای ارائه شده توسط PR Newswire. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط PR Newswire یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Measurement has been a topic of great interest and debate in the communications industry for years. Most professionals believe measurement is the key to solidifying the role of strategic communications in the business world. However, measurement has eluded the masses because services have traditionally been extremely cost-prohibitive and cumbersome.
This is beginning to change. New cost-effective, easy-to-use services are assisting communications professionals in measuring the results of their programs and providing them with much needed ROI.
This session takea a close look at how some communications experts have incorporated one of the newer measurement services, MediaSense from PR Newswire, into their overall communications programs and experienced terrific results.
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This is beginning to change. New cost-effective, easy-to-use services are assisting communications professionals in measuring the results of their programs and providing them with much needed ROI.
This session takea a close look at how some communications experts have incorporated one of the newer measurement services, MediaSense from PR Newswire, into their overall communications programs and experienced terrific results.
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