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محتوای ارائه شده توسط The PPC Den. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The PPC Den یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Why Aren’t You Testing Placement Adjustments in Amazon PPC?

32:06
 
اشتراک گذاری
 

Manage episode 462833238 series 2625056
محتوای ارائه شده توسط The PPC Den. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The PPC Den یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.

Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy.

Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works?

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Intro

  • 03:20 – Challenges with Amazon placement settings

  • 04:16 – Understanding placements and bid modifiers

  • 06:50 – Amazon’s intention behind placement options

  • 08:12 – Base bid importance for auction visibility

  • 09:45 – CPC differences across categories

  • 11:51 – Testing and adapting strategies for PPC success

  • 12:40 – Amazon reps specializing by category

  • 13:13 – Duplicating campaigns for placement focus

  • 18:02 – Negative ASINs affecting search terms

  • 21:20 – Structuring campaigns by placements

  • 23:33 – Placement-specific adjustments improving control

  • 26:08 – Auto campaigns benefiting from segmentation

  • 28:35 – Top of search vs. product page focus

  • 29:44 – Success of the strategy during Prime Day

  • 30:40 – Stable periods for effective testing

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Mike Danford

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    344 قسمت

    Artwork
    iconاشتراک گذاری
     
    Manage episode 462833238 series 2625056
    محتوای ارائه شده توسط The PPC Den. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The PPC Den یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

    In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.

    Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy.

    Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works?

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    • 0:00 - Intro

    • 03:20 – Challenges with Amazon placement settings

    • 04:16 – Understanding placements and bid modifiers

    • 06:50 – Amazon’s intention behind placement options

    • 08:12 – Base bid importance for auction visibility

    • 09:45 – CPC differences across categories

    • 11:51 – Testing and adapting strategies for PPC success

    • 12:40 – Amazon reps specializing by category

    • 13:13 – Duplicating campaigns for placement focus

    • 18:02 – Negative ASINs affecting search terms

    • 21:20 – Structuring campaigns by placements

    • 23:33 – Placement-specific adjustments improving control

    • 26:08 – Auto campaigns benefiting from segmentation

    • 28:35 – Top of search vs. product page focus

    • 29:44 – Success of the strategy during Prime Day

    • 30:40 – Stable periods for effective testing

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Mike Danford

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    344 قسمت

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