How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?

The PPC Den: Amazon PPC Advertising Mastery

Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more!

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

3:00 Michael’s Alaskan Adventure

6:35 Why Sponsored Brands?

10:23 Breaking Down Bidding

16:30 Adjusting for Rest of Search

20:00 Making Decisions Based on Goals

22:14 Should This Be An Optimization Habit?

24:26 New To Brand

29:30 Final Takeaways

🦡 Resources & Links

• The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here

• Bidding On Branded Keywords: What Happens When You Turn Them Off?

• How To Quickly Lower ACOS Using Bulk Operations

• Making Sense Of New To Brand Metrics

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• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

• Join our next Amazon PPC webinar 💻 📢

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• Look through all our show notes​​​​​

• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto