E112: The Crayola Effect: How a Box of Colors Can Change the World with Warren Schorr

THE POWER OF REINVENTION with Kathi Sharpe-Ross

This week I had the pleasure of sitting down with friend and colleague, Warren Schorr, Senior Vice President of Business Development and Global Licensing & Experiences at Crayola, to hear more about how he not only Reinvented his career path, but is currently Reinventing one of the world’s most well-known and beloved brands.

Warren has previously held positions as Executive Director of Worldwide Marketing and Retail Development at MGM, Director of Licensing Sales at 20th Century Fox, and Senior Account Executive at Warner Bros.

Warren's inherent creativity and non-linear thinking, which have been evident since his early childhood, shines through in every capacity of his work. Creative individuals are often drawn to fields that allow them to express their unique perspectives and ideas, and Warren's wide imagination suggests that he is no exception. While working at Warner Bros. Stores, Warren quickly learned the importance of Licensing and the vast opportunities that were available within the industry. This was a turning point for him to find his way to Crayola. In his position, he aims to keep the company fresh, relevant and authentically aligned with the company’s mission and vision - to help parents and educators raise creatively alive kids and ask the question, “what if?”

Warren has been a pivotal contributor on projects such as the “Crayola Experience,” “Colors of the World,” “Colors of Kindness” and many more, that are the physical manifestations of the company’s mission and one of the reasons that make Warren to be excited about his beloved work each and every day. Tune in for a colorful and thought-provoking conversation!

Some powerful takeaways from today’s episode:

• A company’s mission / a personal mission should be at the forefront of everything that is done.

• Keeping the consumer at the center of attention while creating new programs is fundamental for success.

• Collaborations will either open up a marketplace or a whole new category for you.

• Licensing is about constant growth and innovation.

• Fun fact: Crayola Scent is the 18th most recognized scent in the whole world.

Links:

Warren Schorr Links and Information:

LinkedIn: https://www.linkedin.com/in/warren-schorr-3589315/

Crayola: www.crayola.com

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