Michael Hendrix and Panos Panay, A mindset for entrepreneurship, leadership and design

The Power of Music Thinking

Today on the show we are in Boston and in Cyprus, we talk with Michael Hendrix, Partner and Global Design Director at IDEO and with Panos Panay, Vice President for Strategy & Innovation at Berklee College of Music. Michael and Panos talk about their experience as entrepreneurs, leaders, and executives and the interviews they did with musicians like Björk, Justin Timberlake and many others.

We speak about the creative mindset that designers and musicians share, the importance of emotional diligence and what David Bowie and Nokia have in common. We speak about what leadership can learn from music production, and that leaders in these times should rather look in the direction of a producer than a conductor. We hear that Design Thinking is less effective when used as a formula and that the musical mindset is applicable to everyone. And we talk about that the value of creative education and a musical mindset can have a great impact on business and innovation.

If this resonates with you, you should definitively check out their new book Two beats ahead.

• Connect with Michael: https://www.linkedin.com/in/rmichaelhendrix/
• Connect with Panos: https://www.linkedin.com/in/panospanay/
• Two Beats ahead website: https://twobeatsahead.com/
• IDEO: https://www.ideo.com/
• Berklee College of Music: https://www.berklee.edu/

The Power of Music Thinking is brought to you by CREATIVE COMPANION