122 | How Your Website Creates The Client Experience With Alex Collier

The Power in Purpose: A Podcast for Wedding Pros

Engagement season is here, and your website probably needs a little refresh. I'm joined today by Alex Collier, Showit and Brand designer for wedding pros. She shares how your website sets the tone for your client experience.

On this episode of The Power in Purpose Podcast:

00:00 Introduction

03:10 The Importance of Websites in the Client Experience

10:34 Adding Surprise and Delight to the Website

13:25 What the Website Tells Clients

15:20 How Often to Refresh Your Website

17:12 Building Trust on the Website

19:33 Adding Personality to the Website

23:00 Minor Adjustments for Engagement Season

25:18 Using Analytics and Heat Maps

27:38 Readability and Typography

29:43 Importance of Mobile Version of the Website

32:26 Alex's Services and Template Shop

35:15 Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

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