118 | Marketing to Gen Z In The Wedding Industry: 5 Things You Need to Know

The Power in Purpose: A Podcast for Wedding Pros

Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z.

On this episode of The Power in Purpose Podcast:

[00:00:00]: Introduction to marketing to Gen Z couples

[00:00:58]: Importance of understanding Gen Z couples

[00:02:07]: Differences between Gen Z and millennial customers

[00:03:32]: Importance of adapting to a changing society and clientele

[00:05:55]: Statistics on Gen Z buyer preferences and behaviors

[00:09:43]: Gen Z Marketing Tip #1

[00:11:09]: Gen Z Marketing Tip #2

[00:12:43]: Gen Z Marketing Tip #3

[00:14:15]: Gen Z Marketing Tip #4

[00:22:24]: Gen Z Marketing Tip #5

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

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