41: Bill Gold Advertising

The Poster Boys

With the recent passing of Bill Gold, The Poster Boys look back on the design studio headed by one of the biggest names in film advertising for over 40 years. From Casablanca to Mystic River, Brandon and Sam touch on Gold’s early days as an in-house designer at Warner Bros. before diving into the numerous film poster campaigns he and his collaborators created for some of cinema’s most enduring works. After the Bill Gold Advertising studio tour, the boys open up the Flat File to take a quick look at the posters for the 1973 horror classic, The Exorcist.

SHOW NOTES & LINKS

The Legacy of Interview Magazine Robert Indiana - LOVE Kickstarter: Unit Editions - Herb Lubalin: American Graphic Designer FreelanceWars Bill Gold: PosterWorks Bill Gold, Iconic Master of the Movie Poster Meet Movie Poster Master Bill Gold AFI Interview with Bill Gold Mike Kaplan - How Stanley Kubrick Kept His Eye on the Budget, Down to the Orange Juice Dan Perri - Art of the Title Career Retrospective

Music selections: “Bass on Titles” theme; “Straight, No Chaser by Thelonious Monk.

Follow Brandon Schaefer at @seekandspeak, and Sam Smith at @samsmyth.

Special thanks to producer Adrian Cobb.