A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…
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محتوای ارائه شده توسط TruStory FM. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط TruStory FM یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Recapping The 2023 P2P Top 30, Benchmarks & Trends
Manage episode 403431256 series 3480903
محتوای ارائه شده توسط TruStory FM. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط TruStory FM یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
At the 2024 Peer-to-Peer Professional Forum conference in Philadephia, we unveiled the P2P Fundraising Top 30 programs for both the U.S. and Canada. This study compiled data from 134 programs, making it the largest P2P study ever.
In this special solo episode, P2PPF’s Marcie Maxwell digs into the newly unveiled 2023 Top 30, highlighting top success stories, key benchmarks, and trends to watch for 2024.
Mentioned Links
Stay Connected on LinkedIn
Connect with the Peer-to-Peer Professional Forum
- (00:00) - Welcome to The P2P Soap Box
- (00:44) - The Peer 2 Peer Fundraising and Benchmark Report
34 قسمت
اشتراک گذاریManage episode 403431256 series 3480903
محتوای ارائه شده توسط TruStory FM. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط TruStory FM یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
At the 2024 Peer-to-Peer Professional Forum conference in Philadephia, we unveiled the P2P Fundraising Top 30 programs for both the U.S. and Canada. This study compiled data from 134 programs, making it the largest P2P study ever.
In this special solo episode, P2PPF’s Marcie Maxwell digs into the newly unveiled 2023 Top 30, highlighting top success stories, key benchmarks, and trends to watch for 2024.
Mentioned Links
Stay Connected on LinkedIn
Connect with the Peer-to-Peer Professional Forum
- (00:00) - Welcome to The P2P Soap Box
- (00:44) - The Peer 2 Peer Fundraising and Benchmark Report
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The P2P Soapbox
1 Inspiring Your P2P Community With A Bold, Audacious Goal With Pat Morrissey, Team Human Powered Potential & Liz Deimer, The Michael J. Fox Foundation For Parkinson’s Research 45:21
In the P2P fundraising world, we often look to the spark of organic, supporter-led moments like the Ice Bucket Challenge as examples of what’s possible when passion meets purpose. But when lightning strikes, are you ready to catch it? This episode dives into one such moment: when four friends, Pat Morissey, Brendan Cusick, Peter Durso, and Scott Forman, decided to row 2,800 miles across the Pacific Ocean to raise funds for The Michael J. Fox Foundation For Parkinson’s Research. With the right support, strategic partnership and a community rallying behind them, their effort transformed into a powerful campaign that inspired the Parkinson’s community worldwide. Pat Morrissey, the first person with Parkinson’s to complete this journey, and Liz Deemer, Vice President of Community Fundraising at MJFF, join P2PPF’s Marcie Maxwell to share the behind-the-scenes story of Team Human Powered Potential—recipients of the 2025 Cash, Sweat & Tears Award—and the incredible impact of this campaign. In this episode, we’ll also explore: How to recognize and respond to bold, supporter-led fundraising opportunities What makes staff–fundraiser relationships thrive under high-stakes pressure Practical takeaways for activating your community in powerful and unexpected ways Mentioned Links www.michaeljfox.org www.teamfox.org www.humanpoweredpotential.org On Instagram: @humanpoweredpotential Stay Connected on LinkedIn Connect with Liz Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:22) - Introducingt the Team (03:42) - Pat's Journey (10:53) - Liz's Journey (15:46) - The Story of the Numbers (28:30) - On the Water (33:57) - Organizational Challenges (37:28) - Advice for Professionals (42:14) - Learn More about MJFF…
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The P2P Soapbox
1 Creating Synergy Across A Growing P2P Portfolio with Princess Margaret Cancer Foundation’s Steve Merker 28:54
In the early days of the P2P industry, most nonprofits concentrated on one tentpole P2P event—typically a walk or cycling program—which allowed them to align staffing, branding, and resources around a single, large-scale initiative, focusing on broad market appeal. However, as the industry has evolved, so too has the need to diversify offerings—both to engage new audiences and to meet the changing expectations of existing supporters. Expanding into new events definitely comes with its own set of challenges—especially without a clear plan—but it also opens the door to exciting opportunities. With strong internal alignment, consistent branding, and a collaborative approach, building out a mix of P2P campaigns can spark innovation, boost engagement, and drive real growth. In this episode, P2PPF’s Marcie Maxwell is joined by Steve Merker, VP of Corporate and Community Partnerships at the Princess Margaret Cancer Foundation, Canada’s leading cancer fundraising organization, which was recently recognized as the 2025 Peer-to-Peer Professional Forum Organization Of The Year. They explore how Princess Margaret expanded its peer-to-peer portfolio from two events to eight, the growing pains and opportunities that come with that kind of scale, and how collaboration, brand clarity and a strategic mindset have fueled their success. In this episode, we’ll also explore: Smart strategies for expanding your P2P event lineup without cannibalizing your audience How to foster internal alignment and reduce “turf wars” as your portfolio grows Ways to create synergy across events while keeping each program’s identity strong Mentioned Links Ride to Conquer Cancer Walk to Conquer Cancer Road Hockey to Conquer Cancer Journey to Conquer Cancer Northern Pass to Conquer Cancer Cricket to Conquer Cancer Stay Connected on LinkedIn Connect with Steve Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:38) - Introducing Steve Merker (07:49) - The Spark of Expansion (11:38) - Navigating Challenges of Event Cross-over (16:13) - Branding (20:13) - Managing Complex Teams (22:56) - Advice for Growth (26:58) - Learn More…
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The P2P Soapbox
Peer-to-peer fundraising inherently involves a degree of vulnerability—sharing your personal story and hoping others will respond with support and donations. But what happens when the story is difficult to tell? When the cause itself is stigmatized? Or when you’re unsure how your loved ones will react? This week on the P2P Soapbox, Shannon Greene, representing Shatterproof, joins us to explore these critical questions. She sheds light on the distinct hurdles nonprofits tackling issues like substance use disorder face in peer-to-peer fundraising and beyond. Shannon shares actionable strategies for breaking through societal biases, fostering safe and welcoming event environments and building trust with donors. You’ll also hear insights on: Creating an engaging community experience Equipping your staff with the tools and confidence needed to build meaningful connections and navigate stigma effectively Understanding a participant’s motivation and goals for their support Mentioned Links https://www.shatterproof.org/ http://shatterproofwalk.org/ On Facebook ( @ShatterproofHQ ), X ( @shatterproofHQ ), and Instagram ( @weareshatterproof ). Stay Connected on LinkedIn Connect with Shannon Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:34) - Introducing Shannon Greene (05:54) - About Shatterproof (07:30) - Shifting Approaches (15:30) - Getting Engaged, Feeling Safe (22:08) - Donor Trust (25:16) - Lessons Learned, Opportunities Ahead…
The seasoned event fundraising professional knows that in-person events often bring unexpected challenges—whether it’s extreme weather, political unrest or medical emergencies. While these worst-case scenarios can take many forms, the key to navigating them successfully lies in two essential elements: a strong external communication plan and an internal strategy to support your team during what can already be a high-stress time. This week, Marcie Maxwell is joined by Ted McCartan of the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation. Ted shares the extraordinary story of how his team faced a cybersecurity attack just three days before one of their largest peer-to-peer fundraising events. Ted dives into how his team shifted into problem-solving mode, the immediate and long-term impact on their fundraising efforts and the lessons they learned through the ordeal. You’ll also hear insights on: Identifying alternate methods of communication. Harnessing the power of an empathetic and supportive community. Best practices for guiding and empowering your internal team during a crisis. Mentioned Links Lurie Children's Hospital of Chicago | Pediatric Medicine Stay Connected on LinkedIn Connect with Ted Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (00:59) - Introducing Ted McCartan (05:14) - About the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation Fundraising Programs (08:52) - The Cyber Security Breach (31:46) - Learn More…
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The P2P Soapbox
As many P2P programs strive to expand, organizations often grapple with a core question: should they focus resources on deepening engagement with current supporters or invest in acquiring new ones? The answer isn’t always one strategy over the other—it’s important to consider your mission’s scope. For causes that directly impact millions, investing in participant acquisition can also help drive broader awareness and connect more people to essential services and support. For missions affecting a smaller community, creating deeper connections and boosting engagement may be more effective. In today’s episode, Marcie Maxwell sits down with industry veteran Megan Gavin, Vice President of Field Campaign and Community Initiatives at the American Diabetes Association. They dive into how her team developed a strategic plan to drive exponential growth for their flagship P2P event, Step Out Walk, aiming to engage more of the 38 million people living with diabetes in the U.S. Tune in as they also discuss: - Using data to guide staff toward high-impact activities - Leveraging AI tools for lead generation - The critical role of effective event leadership Mentioned Links www.diabetes.org On Facebook ( @American Diabetes Association ), X ( @AmDiabetesAssn ), and Instagram ( @AmDiabetesAssn ) Stay Connected on LinkedIn Connect with Megan Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:24) - Introducing Megan Gavin (04:26) - Tour de Cure and Step Out for Work (07:45) - Building New Networks (10:22) - ROI on Marketing Investments (15:04) - Results (19:18) - Learn More…
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The P2P Soapbox
1 Rebroadcast • Prioritizing Ethical Storytelling In Peer-to-Peer Events with Covenant House International’s Meghan Coan & Colleen Veldt 35:06
Have you ever stopped to question if your fundraising messaging is ethical? Despite our best intentions as professional fundraisers, it is crucial for us to recognize that certain traditional fundraising methods no longer hold up under scrutiny in 2023. In our efforts to showcase the serious need for donations with often sad, evocative imagery, we run the risk of contributing to a negative stereotype or, even worse, retraumatizing those we are trying to help. Or we paint a picture of perfect success stories, only to discount the very real challenges our organizations are trying to solve. While facing financial targets, it can indeed be tempting to prioritize the preferences and desires of donors. However, it is crucial for us to pause and reflect on whether such prioritization is being done at the expense of our mission and the well-being of our community. In this rebroadcast from Season 1, P2PPF’s Marcie Maxwell sits down with Covenant House International ’s Associate Vice President of Site Development, Meghan Coan, and Associate Vice President of Peer-to-Peer Fundraising. Meghan and Colleen share a passion for ethical storytelling, which informs their work with their signature Sleep Out program. We sat down with them to discuss pivotal moments that triggered transformative change within their team and how they are reevaluating messaging and event experiences to ensure alignment with their mission of providing housing for youth facing homelessness. In today’s episode, we’ll explore: How Covenant House is continuously evaluating and evolving its fundraising events to ensure mission alignment How they are reframing their messaging and responding to feedback from supporters The importance of respecting personal boundaries in storytelling Mentioned Links Covenant House International Sleep Out Stay Connected on LinkedIn Connect with Meghan Connect with Colleen Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:03) - Introducing Colleen Veldt and Meghan Coan (07:44) - Sleep Out at Covenant House (11:50) - Evaluating Ethics & Mission (23:55) - Ethical Storytelling (28:04) - The Public Response (32:10) - Learn More…
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1 Mobilizing The Next Generation Of Fundraisers with the Canadian Cancer Society’s Laurie Benner 25:34
One of the most pressing questions facing the peer-to-peer (P2P) fundraising industry is, "How do we better engage the next generation of fundraisers?" With each generational shift, it can be daunting to understand the motivations of the emerging group and adapt to their preferences. Gen Z and young Millennials, now aged 12 to 30, are no exception. Their expectations for transparency, community and social responsibility demand that P2P programs move beyond cookie-cutter fundraising approaches, focusing instead on building trust, fostering meaningful connections, and empowering personal autonomy. In this episode, Marcie Maxwell sits down with Laurie Benner, the Interim VP, Signature Programs at the Canadian Cancer Society, to chat about the organization’s fastest growing P2P campaign, Relay For Life Youth Program. Together, they discuss how and why the organization has placed a strategic emphasis on the Gen Z & Young Millennial demographic and dig into the unique lessons learned about youth volunteers, including communication preferences and messaging. This episode also covers: Building trust with youth volunteers How to harness unique skills of unique volunteers Identify the right staff partners to work with this demographic Mentioned Links Relay For Life Canada Canadian Cancer Society Instagram: @YouthRelay Stay Connected on LinkedIn Connect with Laurie Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:21) - Introducing Laurie Benner at the Canadian Cancer Society (05:32) - Addressing the Youth Market (20:30) - Finding the Right Staff (23:24) - Learn More and Get Involved!…
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The P2P Soapbox
1 Curating Space For Emotional Healing At P2P Events with Colorectal Cancer Alliance's Chelsea Edwards 32:36
Champions of the peer-to-peer industry understand that P2P events go far beyond just fundraising, raising awareness or building community. For those directly affected by our causes, these events can provide a powerful outlet for emotional healing—a meaningful way to take action, mourn, celebrate and feel less isolated in their struggles. However, this critical component can often be overshadowed by broader fundraising and marketing strategies. In our efforts to design events that attract the widest possible audience, we can lose sight of creating experiences that truly center those most directly impacted. In this episode, Marcie Maxwell of P2PPF is joined by Chelsea Edwards, Senior Director of Peer-to-Peer Giving at the Colorectal Cancer Alliance , to discuss the recent transformation of the organization’s flagship event from the Undy Run to the Walk To End Colon Cancer. Together, they explore the motivations behind this shift and the strategic decision to redesign the event to better serve those diagnosed with colorectal cancer and their loved ones, rather than just the general public. Chelsea delves into how their new signature experience, “A Moment of Unsilence,” was developed and the profound impact it has had on the community. This episode also covers: Emotional healing as a cornerstone of P2P events Securing buy-in from leadership and local communities for change The non-revenue benefits of P2P communities Mentioned Links Colorectal Cancer Alliance Stay Connected on LinkedIn Connect with Chelsea Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:41) - Introducing Chelsea Edwards (06:36) - The Undie Run Transformation (14:06) - The Moment of Unsilence (22:24) - Training For Impact (30:54) - Get Involved…
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The P2P Soapbox
Expanding your peer-to-peer (P2P) portfolio is vital for long-term growth and sustainability. By diversifying P2P revenue streams, you can not only raise more funds but also attract new supporters, foster a more inclusive community, and reduce financial risk. The challenge often lies in determining the right timing and approach for expansion. Is your organization seeking to engage a specific audience? Are you planning to scale an existing program into new communities or introduce an entirely new initiative? Ultimately, successful expansion hinges on prioritizing the next right activity that aligns with your organization’s mission and goals. In this episode, P2PPF’s Marcie Maxwell sits down with Robyn Mendez, industry veteran and City of Hope ’s Associate Vice President of Legacy and National Events. Robyn will share her team’s decision-making framework for expanding their signature Walk for Hope from a single-market event to a national footprint. We’ll dig into the importance of setting clear expectations, plus the budget and staffing implications of such a significant change. Additionally, this episode covers: The role of staff and volunteers when entering a new market Lessons learned from Year 1 of a strategic program expansion Alternate considerations for P2P portfolio growth Mentioned Links City of Hope Walk for Hope On Social: Facebook , X , YouTube , Instagram and LinkedIn Stay Connected on LinkedIn Connect with Robyn Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:45) - Introducing Robyn Mendez (05:32) - City of Hope Walk for Hope (13:34) - Expanding to New Markets (28:13) - How do you know when it's time to expand?…
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The P2P Soapbox
1 Tapping Into The World of Gamers, Streamers & Influencers with Stand Up To Cancer’s Andy Steig 34:40
It's no exaggeration to say that livestreaming and influencer marketing have revolutionized both the entertainment industry and consumer behavior. With the advent of new technologies and the rise of content creators, many nonprofits are grappling with how to integrate these innovations into their fundraising efforts. While content creators present an exciting opportunity to reach new audiences for P2P fundraising, a closer look reveals that the fundamentals remain familiar. Streaming campaigns share core elements with traditional fundraising events—empowerment, inspiration, recognition, and calls to action. These campaigns demand the same level of engagement, resources, and support, even if they are delivered through different channels. In the episode, P2PPF’s Marcie Maxwell is joined by Andy Steig, Stand Up To Cancer ’s Influencers & Gaming Community Director. Andy will share stories of how his organization launched its influencer & streaming initiative in 2019 and how it has evolved over the past five years. Together, we’ll dig into strategies for recruiting and retaining content creators to support your mission, as well as how to build solid collaborations between influencers, brands and your nonprofit. Additionally, this episode covers: Building community among streamers & influencers How to measure success within a streaming or influencer campaign Tips for piloting your first streaming campaign Mentioned Links Stand Up To Cancer Up2Us campaign Stay Connected on LinkedIn Connect with Andy Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (03:17) - Introducing Andy Steig (05:58) - About Stand Up To Cancer (09:08) - Recruitment (14:47) - Retention (19:19) - Measuring Success (23:58) - Guidance (31:59) - Get Involved!…
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The P2P Soapbox
1 Partnering With Fundraisers Who Go Above & Beyond with Scott & Katy Freitag and ZERO Prostate Cancer's Tracy Cameron 48:00
As peer-to-peer leaders, we dedicate considerable effort to planning events, building resources, and crafting communications—all aimed at inspiring our constituents to fundraise. Our systems are designed to facilitate mass participation. But what happens when an individual reaches out with their own ambitious fundraising goals, seeking to go above and beyond for your cause? If we handle these “lightning in a bottle” moments with care, they can offer profound opportunities for stewardship, storytelling, and mission-building. In the first episode of Season 3, P2PPF’s Marcie Maxwell is joined by Scott and Katy Freitag, recipients of the 2024 Cash, Sweat & Tears Award, presented at the 2024 Peer-to-Peer Professional Forum Conference in Philadelphia. With Scott cycling and Katy driving an RV, the couple recently completed an 11,000-mile bike journey across the U.S., raising funds for several organizations, including ZERO Prostate Cancer . We are also joined by their staff partner, Tracy Cameron, ZERO’s Upper Midwest Chapter Director. Scott and Katy will share stories from their journey, including how they stayed motivated, their proven best practices for fundraising, and what they sought in a charity partner. Tracy will discuss how the ZERO team supported their yearlong efforts and how they leveraged Scott and Katy’s story to advance their mission. Additionally, this episode will cover: Lessons for supporting exceptional fundraisers Parallels between endurance challenges and fundraising Strategies for sustaining momentum throughout a lengthy campaign Mentioned Links Miles For Money ZERO Prostate Cancer Instagram: @zeroprostatecancer Stay Connected on LinkedIn Connect with Katy Connect with Tracy Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box…
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The P2P Soapbox
Long before nonprofit organizations had local offices and national program leads, peer-to-peer fundraising thrived through the dedication of volunteer leaders passionate about raising money for causes they loved. While volunteer management remains a critical strategy for the success of our events, it is often an elusive task for many organizations. Identifying the right people, placing them in suitable roles, empowering them to make decision and holding them accountable can be challenging - and time-consuming. As a result, it's often tempting to handle the work ourselves. However, this approach limits our potential to expand our reach and influence within the community. In the episode, P2PPF’s Marcie Maxwell is joined by Bryan Sherwood, Senior Director for Relay For Life at the American Cancer Society (ACS). Bryan will share his personal journey from local and national volunteer to national program lead. Together, they explore how the volunteer experience and volunteer expectations have evolved over the years, particularly in the post-pandemic era. Bryan also highlights the key qualities his team seeks when identifying new volunteer leaders. Additionally, this episode covers: Lessons learned from working volunteers across different generations Tips for training staff on critical volunteer management skills The role that volunteers can play in diversifying your P2P portfolio Mentioned Links American Cancer Society Relay For Life Instagram: @relayforlife Stay Connected on LinkedIn Connect with Bryan Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:52) - Introducing Bryan Sherwood (05:49) - How has the volunteer experience evolved? (07:49) - Exploring the National Volunteer Committee (13:40) - Training Volunteers on the Ground (16:44) - Learning Across Audiences (20:32) - Diversification (23:59) - Engaging Volunteers (27:56) - Get Involved!…
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The P2P Soapbox
1 Understanding The Lifetime Value Of Your P2P Fundraisers with Children's Hospital of Philadelphia's Jon Thompson & Kevin McMahon 41:57
Those of us deeply entrenched in the world of peer-to-peer fundraising have long recognized that one of the greatest strengths of our events and campaigns lies within the sense of community and shared experiences we create for our supporters. However, in an increasingly data-driven environment, quantifying the return on investment (ROI) for cultivating these relationships and creating impactful mission moments can be challenging. By examining the impact of P2P participation on a donor's lifetime value, we can begin to truly understand the long-term significance of our efforts and therefore make the case for even greater investment. By speaking a common language, we can break down the silos between peer-to-peer and individual giving teams and open our organizations up to even greater opportunity. In the episode, P2PPF’s Marcie Maxwell sits down with Children’s Hospital of Philadelphia ’s Kevin McMahon & Jon Thompson. This dynamic team will dig into how looking at peer-to-peer fundraisers through the lens of lifetime value has shifted their overall philosophy and strategies behind their signature P2P events. In this episode, we’ll also explore: How this fresh approach to data has changed their staffing, goals and budgets The tangible & intangible value of community The importance of humility in cross-functional partnerships Mentioned Links Children’s Hospital of Philadelphia Stay Connected on LinkedIn Connect with Kevin Connect with Jon Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:50) - Introducing Kevin McMahon and Jon Thompson (06:02) - P2P at CHOP (08:17) - Lifetime Value (17:01) - The State of the Industry (30:23) - The Future (34:49) - Getting Started with Lifetime Value (40:01) - Learn more and get involved!…
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The P2P Soapbox
Being a leader in the peer-to-peer world can feel like a whirlwind of demands. Stay relevant. Innovate. Stick to the fundamentals. Explore new revenue streams. Prioritize effectively. Cultivate meaningful relationships. It’s a lot to juggle and can leave even the most seasoned leader feeling a bit dizzy. In the midst of this whirlwind, it’s crucial not to lose sight of our "why" - the reason we embarked on a career in the nonprofit sector in the first place and also why we joined our respective organizations. In this episode, P2PPF’s Marcie Maxwell is joined by Kim Slone, Executive Vice President for Development and Community Health of the American Heart Association , which was recently recognized as the 2024 Peer-to-Peer Professional Forum Organization Of The Year . They delve into how this century-old organization remains relevant to today's volunteers and supporters, the importance of building relationships with internal colleagues & volunteers, and how all of this can be accomplished by staying true to your “why”. In this episode, we’ll also explore: Messaging strategies to engage a new generation of fundraisers The delicate balance between revenue diversification and strategic focus The importance of understanding your community’s motivation Mentioned Links American Heart Association Heart Walk Kids Heart Challenge Stay Connected on LinkedIn Connect with Kim Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:01) - Introducing Kim Slone (06:16) - How does the American Heart Association use P2P? (08:29) - Staying Relevant over 100 Years (16:34) - The Importance of Relationships (20:34) - Growing from Where You Are (24:36) - Get Involved…
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The P2P Soapbox
1 Centering Your Fundraisers’ Needs In Your P2P Communication With World Vision USA’s Lyndsey Deane Ratchford 38:50
In the world of peer-to-peer fundraising, endurance events present a distinct set of challenges and opportunities. These events typically entail a much longer engagement window, offering both the chance to cultivate enduring relationships with participants and the hurdle of sustaining their involvement over an extended period of time. For many participants, the commitment required—both physically and in fundraising—can be daunting, especially for first-timers. As nonprofits, it's easy to focus our communication solely on fundraising goals and our mission, but in doing so, we may overlook a crucial aspect: supporting the individual athlete in their personal journey. In this episode, P2PPF’s Marcie Maxwell is joined by World Vision USA ’s Lyndsey Deane Ratchford. They delve into the significance of crafting a fundraiser communication journey that revolves around the needs and motivations of their runners and discuss how these overarching concepts can translate into a comprehensive multi-channel messaging strategy. In this episode, we’ll also explore: - The value of creating custom messaging strategies for different demographic audiences - The power of vulnerability & empathy in peer-to-peer relationships - How to help your team prioritize participant-centric communication Mentioned Links Team World Vision World Vision USA World Vision International Stay Connected on LinkedIn Connect with Lyndsey Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:18) - Introducing Lindsey Deane Ratchford (10:23) - About Team World Vision (14:56) - A Focus on Messaging (35:44) - Learn More…
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