Marketing Audit: The Office Minneapolis: Childcare + Coworking

The Optimization Toolbox with Jenna Redfield

This week on Marketing Audit, Jenna Redfield sits down with Janine from The Office in Minneapolis to discuss strategies for a new co-working venture focused on childcare. Janine shares her challenges launching the unique business concept and getting the word out. Jenna provides recommendations around media outreach, social media marketing, events, and networking to help Janine connect with parents and entrepreneurs in need of flexible workspaces. Tune in to hear their full conversation and insights on balancing business growth with customer needs in the competitive Twin Cities market

https://www.instagram.com/the_office_mpls Marketing struggles and opportunities with a viral business owner. (0:00) Marketing strategies for a new co-working space with childcare. (1:06) Marketing strategies for a new co-working space. (6:37) Childcare and entrepreneurship. (12:39) Optimizing Google My Business listing for a coworking space. (16:36) Childcare services for events in an art district. (21:05) Targeting parents for a new event space. (26:39) Co-working spaces and networking. (32:00) Entrepreneurship, networking, and business growth in the Twin Cities. (36:56) Childcare and work-life balance for entrepreneurs and creatives. (42:44) Starting a co-working space for creatives. (44:52) Catering to working parents in a shared office space. (50:34) Marketing strategies for a new co-working space. (53:41) Improving a co-working space's online presence and booking system. (59:20) Hosting events and connecting with local communities. (1:03:54) Starting a new business in Minnesota. (1:06:33) Marketing strategies for a hypothetical indoor dog park business. (1:11:31) Childcare costs and solutions. (1:14:43)

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