Navigating Amazon FBA In 2024: Industry Shifts & Marketing Insights with Mina Elias [Ep.149]

The Opportunity Podcast

2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike.Perhaps the largest of these ripple effects was the demise of the Amazon FBA aggregators whose rampant spending and operational shortcomings finally caught up with them.

In this week's episode, Amazon expert Mina Elias is back to help us unpack the rollercoaster of changes, surprises, and hurdles faced by Amazon FBA sellers throughout 2023.

Mina provides a snapshot of the current state of the Amazon FBA industry before walking us through the chain of events that led to the downfall of industry giants like the aggregators.Then, Mina puts his Amazon advertising knowledge on display, revealing the top advertising and brand-building strategies of 2023, as well as tips on how to stand out in the crowded Amazon marketplace as a new seller.Mina also reveals some juicy information about how Amazon is making gathering customer data that much easier for sellers.

This episode is jam-packed with all the information you need to elevate your FBA business in 2024!

Topics Discussed in This Episode:

• A quick overview of Mina's entrepreneurial journey (02:24)
• A look into Mina's recent first-ever business exit (03:35)
• A snapshot of the FBA industry today vs the 202-2021 bubble (05:51)
• What caused the demise of the FBA aggregators (12:14)
• Clever new advertising strategies Mina has spotted in the last year (25:00)
• Gathering customer data as an FBA seller (31:21)
• How to stand out in the crowded Amazon marketplace as a new seller (36:59)
• Mina's predictions on the future of the FBA industry (45:00)

Mentions:

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Sit back, grab a coffee, and learn how to ramp up your Amazon FBA business in 2024!