#20 - How Churches Can Harness the Power of Digital Evangelism with Justin Price

The Nonprofit Renaissance

Embark on a transformative journey with us as Justin Price, Principal and CEO of Vers Creative, lends his extensive expertise to a lively discussion about the intersection of faith and modern marketing. Grapple with the unique challenges churches confront in the digital arena as Justin imparts strategies that blend the best of non-profit wisdom with for-profit innovation. Drawing inspiration from our vibrant encounters within Miami's Vous church community, we dissect the shift from traditional 'come and see' models to dynamic 'go and tell' approaches, pinpointing how religious organizations can authentically extend their reach without betraying their core mission.
Navigate the complex landscape of church marketing with us, where misconceptions often obstruct the path to progress. Justin, a veteran with over twenty years in church work, demolishes these barriers, advocating for the judicious implementation of new technologies amidst budget constraints and previous disappointments. We illuminate the significance of setting measurable goals and unravel the 'why' behind effective marketing tactics. Listen closely as we reveal the secrets to strategic evangelism that is not only quantifiable but also upholds the integrity of the church's outreach efforts.
In our final musings, Justin Price delves into the practicalities of leveraging digital marketing tools to their fullest potential. Discover the intricacies of navigating Google Ad Grants and circumventing the downfalls of monolithic email campaigns. We unravel the importance of targeted advertising and the magic of retargeting initiatives, ensuring that your church's message remains prevalent in the digital cosmos. Tune in for an honest and empowering discourse that promises to reshape your views on branding and its pivotal role in fostering church community growth.
Show Notes

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1. Church Marketing and Communication Strategies (00:00:08)

2. Challenges in Modern Church Marketing (00:13:24)

3. Google Ad Grants and Church Marketing (00:20:38)

4. Effective Digital Marketing Strategies for Churches (00:30:30)