How Lawrence Got Live Nation To End Merch Fees

The New Music Business with Ari Herstand

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New York-born siblings, Clyde and Gracie Lawrence, founded Lawrence, an eight-piece soul-pop band. Their album "Hotel TV," released under Jon Bellion's label, achieved significant success with multiple viral moments and top chart positions. Lawrence has undergone extensive touring, including a Jonas Brothers tour, a 53-city tour across North America, and a headline tour across Europe, which has substantially boosted their popularity. In addition to their musical journey, Clyde Lawrence and Jordan Cohen have played a prominent role in advocating for artists, testifying against unfair practices in the live music industry before the U.S Senate Judiciary and influencing meaningful changes.

00:00 - Welcome

07:29 - Tour experience, setlists, and logistics

11:22 - Operating as an independent band, partnering with John Bellion, touring with a team

21:16 - The dynamic within the band, Lawrence, and maintaining a tight group of people

33:08 - The early years of the band

38:20 - On Live Nation eliminating merch fees for certain venues, the economics of the live music industry, and representing independent artists at a Congressional hearing

48:22 - Lawrence advocating for artists to Live Nation

01:01:50 - Songwriting and Lawrence’s new single coming out soon

01:11:13 - What does it mean to you to make it in the new music business?

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Connect with Lawrence:

Website: https://lawrencetheband.com/

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Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

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