We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
محتوای ارائه شده توسط The New Mainstream Podcast. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The New Mainstream Podcast یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
The Importance of Inclusivity in Product Development
Manage episode 295192365 series 1346091
محتوای ارائه شده توسط The New Mainstream Podcast. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The New Mainstream Podcast یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Customer expectations are much higher in 2021. Today’s empowered consumers know who they are, expect brands to understand their needs, and use their social currency to influence perception in favor of or against brands. Enlightened brands listen, build intelligence, and use those insights to make products more attractive to buyers. Product Managers play a vital role in bringing new products to market. They work with R&D to develop the product and create strategy and oversee the tactical execution of that strategy. Ultimately, product managers work to launch products that are accessible, high in utility, and easy to use, thus reducing the friction in the customer journey. Most importantly, effective product managers launch products that resonate with the intended audience. Consumers favor brands that consider their unique needs and foster inclusiveness not only in the physical offering but also in its delivery. When solving for the underserved market, brands, in essence, solve for the broader market, as designing around the needs and wants of a niche benefits the entire value chain. This intentionality appeals to more people, improves customer experience, and generates positive word of mouth. Alternatively, developing a product that solves for everyone solves for no one, as individual needs are not taking into account. Miles Montes, Chief Product Officer of DocSpace, join us on The ThinkNow New Mainstream Podcast to discuss the value product managers bring to the lifecycle of products and the importance of inclusivity in product development.
…
continue reading
121 قسمت
Manage episode 295192365 series 1346091
محتوای ارائه شده توسط The New Mainstream Podcast. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The New Mainstream Podcast یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Customer expectations are much higher in 2021. Today’s empowered consumers know who they are, expect brands to understand their needs, and use their social currency to influence perception in favor of or against brands. Enlightened brands listen, build intelligence, and use those insights to make products more attractive to buyers. Product Managers play a vital role in bringing new products to market. They work with R&D to develop the product and create strategy and oversee the tactical execution of that strategy. Ultimately, product managers work to launch products that are accessible, high in utility, and easy to use, thus reducing the friction in the customer journey. Most importantly, effective product managers launch products that resonate with the intended audience. Consumers favor brands that consider their unique needs and foster inclusiveness not only in the physical offering but also in its delivery. When solving for the underserved market, brands, in essence, solve for the broader market, as designing around the needs and wants of a niche benefits the entire value chain. This intentionality appeals to more people, improves customer experience, and generates positive word of mouth. Alternatively, developing a product that solves for everyone solves for no one, as individual needs are not taking into account. Miles Montes, Chief Product Officer of DocSpace, join us on The ThinkNow New Mainstream Podcast to discuss the value product managers bring to the lifecycle of products and the importance of inclusivity in product development.
…
continue reading
121 قسمت
Tất cả các tập
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.