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محتوای ارائه شده توسط The New Mainstream Podcast. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The New Mainstream Podcast یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Redefining Identity: New Rules for Sampling in Market Research
Manage episode 298639108 series 1346091
محتوای ارائه شده توسط The New Mainstream Podcast. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The New Mainstream Podcast یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
How consumers choose to identify is changing, breaking away from conventions historically used to categorize and hypothesize about who people are and how they live their lives. Yet, traditional constructs aren’t keeping pace with the evolution of identity and leaves no room for the grey areas an increasing number of consumers choose to live in. For agencies, this presents a challenge. They rely on market research for consumer insights to inform their strategies. But if researchers aren’t asking the right questions about identity, consumers can’t show up in the data authentically. It has become increasingly clear that a new set of industry standards around sampling that moves and reacts to culture is needed, starting with redefining demographic questions in surveys. Reflecting on how consumers identify in the way research is conducted moving forward ensures more representative and inclusive insights. In this podcast, we’re joined by Whitney Dunlap-Fowler, Founder of Insights in Color, Talia Lipkind, Team Lead, Trust & Safety Ops and John "Tre" Rials, Associate Director of Partner Programs at Lucid, to discuss a new collaboration focused on defining new parameters and standards around identity when conducting market research today and in the future.
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122 قسمت
Manage episode 298639108 series 1346091
محتوای ارائه شده توسط The New Mainstream Podcast. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The New Mainstream Podcast یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
How consumers choose to identify is changing, breaking away from conventions historically used to categorize and hypothesize about who people are and how they live their lives. Yet, traditional constructs aren’t keeping pace with the evolution of identity and leaves no room for the grey areas an increasing number of consumers choose to live in. For agencies, this presents a challenge. They rely on market research for consumer insights to inform their strategies. But if researchers aren’t asking the right questions about identity, consumers can’t show up in the data authentically. It has become increasingly clear that a new set of industry standards around sampling that moves and reacts to culture is needed, starting with redefining demographic questions in surveys. Reflecting on how consumers identify in the way research is conducted moving forward ensures more representative and inclusive insights. In this podcast, we’re joined by Whitney Dunlap-Fowler, Founder of Insights in Color, Talia Lipkind, Team Lead, Trust & Safety Ops and John "Tre" Rials, Associate Director of Partner Programs at Lucid, to discuss a new collaboration focused on defining new parameters and standards around identity when conducting market research today and in the future.
…
continue reading
122 قسمت
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