What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think [Report]

The New Mainstream Podcast

Total Market Consumers Prefer Taste Over Health When It Comes To Fast Food Choices. The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? Our report takes a closer look at the preferences among total market consumers eating at quick service restaurants. Download Our Report Here - http://campaigns.thinknowresearch.com/downloads/fast-food-dining-report-2016.html Read Our Blog on the Report - http://www.thinknowresearch.com/blog/what-are-consumers-lovin-about-fast-food-maybe-not-what-you-think/