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Zagat reviews, but shorter & more visual, rise from the Google ashes; The FTC ability to levy fines as a deterrent is knee capped by SCOTUS; Apple privacy changes AND review capability coming this week.
Manage episode 347371623 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Episode 12:
Zagat reviews, but shorter and graphic appealing, rise from the Google ashes; The FTC ability to levy fines as a deterrent is knee capped by SCOTUS; Apple privacy changes AND review capability coming this week.
Zagat, bought by Google in 2011 for their 30 point system, then discarded by Google is re-entering the food reviews market with more image heavy, briefer review and a 10 pt scale. Can they succeed again?
The FTC, after looking like they were going to get tough on fake reviews, has had their main enforcement hammer, $ fines, taken away by the Supreme Court in a 9 - 0 decision. They are already before congress requesting reinstatement of the ability to fine offenders.
Will Apple's reviews have a market impact? Will their preference for curation allow them to keep their reviews trustworthy? Will Google EVER get their local review moderation act together?
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