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Yelp selling its business data, Google’s Review Spam algo nukes many legit reviews, Tik-Tok for brands
Manage episode 347371556 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Yelp has recently publicized their newest revenue stream; selling merchant data to marketers. It seems sleazy and is likely just a money grab by Yelp
Day in and day out, small businesses are flocking into the Google Business Profile forum to complain about their legit reviews being nuked by Google’s effort to limit review spam.
Tik-Tok is still not being heavily used by brands. Brands can create their own content or team up with Tik-tok creators, for which Tik-tok has created a marketplace. In travel, restaurants and beauty site visitors are using Tik-Tok for discovery. Many small businesses have done well there but brands have an opportunity to leverage this audience which is shunning search.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 78
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