Will Google’s AI make SEO superfluous? Is Google’s Android Privacy Sandbox Real or Performative? What do Wix’s #’s say about how big the SMB market is?

The Near Memo

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Segment 1: Will Google’s Increasingly good ability to summarize with AI make SEO superfluous?
Marie Haynes highlighted a new Google Docs feature that summarizes your document using Google’s AI/ML. This ability may provide SEO's with insight into how Google "understands" your page and helps content writes create better copy.
Google’s capabilities in this arena and their ability to “understand” the web May portend a time when SEO will offer less value.

Segment 2: Google’s recent Android Privacy Sandbox announcement: Something real or is it just more Google PR?

Google’s plan is to create a plan and rollout out a beta for Android privacy in 2 years. They promise to be much more sensitive to social networks’ need to snoop than Apple was. How much of this is really about privacy and how much is about convincing the public and the governments of the world that they “care” about privacy?

Segment 3: Wix reported their Q4 & 2021 earnings. What to make of their 123 million small business websites in the US?

Wix, while not yet profitable, reported sales of just under $1.3 billion. What is most interesting is their report of having over 220 million small business websites with over 50% of those in the US. It raises the question of exactly how big is the addressable SMB market in the US.

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