Vendasta buys MatchCraft, Business required vax shows path, TLDR bill requires TOS simplification

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Vendasta, which provides an app store for agencies, has acquired PPC pioneer MatchCraft. The acquisition will fill out Vendasta core marketing offerings with paid ad campaigns and allow more traditional media companies to transition more easily from an ad model to a full service digital marketing model.

Despite Supreme Court refusal to require businesses to vaccinate their employees, those companies that are requiring vaccination are seeing success despite Omichron. Case in point is United Airlines which has 3000 of their 47,000 employees out with Covid has seen no hospitalizations or deaths since requiring the vaccine. Previously one employee a week was dying from Covid. Airlines though are the perfect business to require vaccinations and doing so will increase those willing to fly.

The TLDR Act, which stands for "Terms-of-service Labeling, Design, and Readability Act," would require any website/app – SMBs are explicitly exempted – to offer an easy to understand summary of key terms. And it would have to appear at the top of TOS pages. While a step forward it is unlikely to change user behaviors as the companies will still hold the power.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 47

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