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Uberall consumer survey: 50% of search is local, Apple Maps pushes business discovery & AR forward
Manage episode 347371592 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this recent Uberal study conducted by Greg Sterling consumers confirm the importance of local search with over 50% of their searches being local and that they trust local businesses more than they do internet only brands.
Apple, with their consistent and regular builds for Apple Maps has increasingly included new features on Maps to both aid business discovery and to provide a transaction layer that is fast and easy for the consumer. Apple Maps has increasingly become an important source for new customers and these developments are likely to continue as Maps takes its place in the real world.
Apple’s long term development of Apple Maps when viewed together with the many other cross product developments point to an Apple AR future which looks quite different than Facebook’s metaverse. In that future it is likely that local businesses will have increasing opportunities for consumer discovery as Maps will likely play a critical role in
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 42
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