Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
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محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Daily Deals
The Rise of GBP Suspensions, Is Google's 5 trillion search number real? New AI Mode IS the Future
Manage episode 470201100 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
00:00 Overview of Topics
01:07 Increase in Business Suspensions - Resinstatements very slow
06:27 Google's Search Query Insights - Is Google Cooking the Books?
21:03 Google's AI Mode as the Future of Search
We discuss the recent increase in suspensions and the delay of reinstatements on Google, the implications of Google's five trillion search queries, and the impact of AI on search. They explore the new AI mode being introduced by Google and how it is the shape the future of search experiences.
Takeaways
✓ There has been a significant increase in complaints about Google suspensions.
✓ Google's new one appeal and done process limits reinstatement attempts.
✓ The five trillion search queries reported by Google is a notable figure but hacked.
✓ User behavior is shifting away from Google towards alternative search options.
✓ AI mode represents a significant evolution in Google's search capabilities.
✓ Google is actively trying to retain users amidst growing competition from AI.
✓ Gemini, Google's AI, is still developing and improving rapidly but its still not as good as ChatGPT.
✓ The future of search will likely involve more complex user interactions.
✓ Google is experimenting with various user interface elements to enhance search.
✓ User engagement with AI tools is changing the way queries are formed. titles
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
211 قسمت
اشتراک گذاریManage episode 470201100 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
00:00 Overview of Topics
01:07 Increase in Business Suspensions - Resinstatements very slow
06:27 Google's Search Query Insights - Is Google Cooking the Books?
21:03 Google's AI Mode as the Future of Search
We discuss the recent increase in suspensions and the delay of reinstatements on Google, the implications of Google's five trillion search queries, and the impact of AI on search. They explore the new AI mode being introduced by Google and how it is the shape the future of search experiences.
Takeaways
✓ There has been a significant increase in complaints about Google suspensions.
✓ Google's new one appeal and done process limits reinstatement attempts.
✓ The five trillion search queries reported by Google is a notable figure but hacked.
✓ User behavior is shifting away from Google towards alternative search options.
✓ AI mode represents a significant evolution in Google's search capabilities.
✓ Google is actively trying to retain users amidst growing competition from AI.
✓ Gemini, Google's AI, is still developing and improving rapidly but its still not as good as ChatGPT.
✓ The future of search will likely involve more complex user interactions.
✓ Google is experimenting with various user interface elements to enhance search.
✓ User engagement with AI tools is changing the way queries are formed. titles
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
211 قسمت
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The Near Memo
1 Google's Power Grab: AI Journeys, Monetized Moments, & the End of SEO as We Know It with Cindy Krum 45:44
Send us a text In this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user’s intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, and local results, as Google balances expensive AI integration with ad revenue optimization. The trio also explores the convergence of Google Discover, AI Overviews, and personalized browsing experiences — warning that this personalization could result in unprecedented data tracking and loss of consumer privacy. Krum emphasizes that marketers and SEOs must adapt quickly: diversify traffic sources, optimize across social and non-Google platforms, and consider how Google's motivations (data consolidation and monetization) are shaping an experience that prioritizes corporate interests over user needs. The message is clear — traditional SEO tactics won’t survive the AI-driven tide unless they evolve dramatically. Takeaways Cindy Krum discusses the MUM model and its impact on SEO. Google's monetization strategies are evolving with AI integration. Personalization in search is becoming increasingly important. Marketers need to optimize for user intent and MUM journeys. Informational queries represent a significant portion of search traffic. Diversifying traffic sources is crucial for digital marketers. Branding and social media presence are essential for visibility. The search landscape is changing rapidly due to AI advancements. Marketers should be proactive in adapting to these changes. Understanding user journeys will be key to future SEO strategies. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 AmpUp Webinar, Yelp’s Antitrust V Google, Google AIO for Local Reviews, ChatGPT Gets Product Search 33:03
Send us a text 00:00 GatherUp's AmpUp Webinar Overview 05:56 Yelp Antitrust Case Insights 13:32 Google Local Review's AI Overviews and Their Impact 26:45 ChatGPT's Shopping Capabilities and Future Directions In this episode, Greg and Mike discuss the upcoming AmpUp 2025 virtual conference with Mel Atia of GatherUp, focusing on local SEO, reputation management, and the impact of AI on digital strategies. They delve into Yelp's antitrust case against Google, exploring the implications for local search and advertising. The conversation also highlights Google's new local AI feature, local brand summaries as well as changing consumer behaviors and the implications of ChatGPT getting into product search. Takeaways AmpUp 2025 is a free virtual conference focused on local SEO and reputation management. The event will feature sessions on AI's impact on digital agencies and local search strategies. Yelp's antitrust case against Google could reshape the local search landscape. Google's dominance in local search raises questions about competition and consumer choice. AI overviews may simplify search but could misalign with user intent. Younger consumers are diversifying their search habits beyond Google. Businesses must manage their online reputation across multiple platforms. Engagement data is crucial for understanding consumer behavior in search. The future of search may involve more personalized and AI-driven experiences. Understanding audience behavior is essential for effective digital marketing. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
Send us a text We discuss the latest developments in Google's antitrust trial and the introduction of new AI features in Google Business Profiles. They explore the implications of these changes for local SEO and user experience, as well as the potential future of search in an AI-driven world. The conversation highlights the challenges Google faces in maintaining its market dominance amidst evolving technologies and user expectations. 00:00 Exploring Google's New AI Features 11:17 Antitrust Trial Insights and Google Remedies 24:57 The Future of Search and AI Integration T akeaways Google is introducing AI features to replace the Q & A and People Also Ask. User experience is suffering due to the cluttered interface of Google search results. User experience is suffering due to the cluttered interface of Google search results. The outcome of the antitrust trial could reshape the competitive landscape for Google. AI tools are seen as a threat to Google's traditional search model. The future of search may involve more conversational interfaces. Google's dominance in search is being challenged by emerging technologies. However, Google is the main game in town today but may not be as we transition to new hardware paragigms The integration of AI in search plus new hardwardcould lead to a more efficient user experience. However it is likely to be 5 years out. Will Google and Apple keep their dominant positions? Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text Greg Sterling, Mike Blumenthal, and Sammy Paget of BrightLocal discuss the evolving landscape of consumer reviews, focusing on how consumer behavior has changed over the years, the importance of businesses responding to reviews, and the impact of AI on review management. They explore the future of reviews, the decline in trust, and Google's policies regarding review authenticity, emphasizing the need for businesses to prioritize customer service and engagement. 00:00 Consumer Expectations and Business Responses 02:59 The Importance of Customer Engagement 06:25 Common Mistakes Businesses Make with Reviews 08:24 The Future of Reviews and AI Integration 13:50 Trust and Alternative Sources of Information 17:42 The Role of AI in Review Management 22:43 Google's Trust Report and Review Management 27:27 The Impact of Reviews on Education Institutions 30:49 Final Thoughts on Reviews and Business Practices Takeaways •Consumers expect businesses to respond to all types of reviews. •89% of consumers are likely to use businesses that respond to reviews. •Engagement through review responses can boost a business's reputation. •AI is changing how reviews are summarized and presented to consumers. •Trust in online reviews has declined, leading to alternative sources of information. •Businesses should focus on delivering excellent service to encourage positive reviews. •Google's aggressive removal of reviews aims to restore trust in the platform. •The badge of shame for manipulated reviews may not significantly impact consumer behavior. •Review responses should be thoughtful and engaging to signal business engagement. •Businesses need to view reviews as valuable feedback for improvement. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 From Stars to Skepticism: How Reviews Evolved & Why Trust Is Declining - Sammy Paget Interview Part1 29:48
Send us a text 01:59 Evolution of Consumer Review Behavior 05:03 Trust in Reviews: A Declining Trend 08:14 The Impact of Fake Reviews and AI 14:18 Alternative Review Platforms and Their Trustworthiness 19:30 Key Findings from the 15-Year Review Study 22:07 Best Practices for Review Solicitation 29:22 Consumer Expectations and Business Responses In this episode, Greg Sterling, Mike Blumenthal, and guest Sammy Paget from BrightLocal dive deep into 15 years of consumer review research trends. Sammy shares insights from BrightLocal’s long-running consumer review survey, highlighting how online reviews have evolved from novelty to necessity in the purchase journey. But as the role of reviews has grown, so has consumer skepticism. The trio discusses the sharp drop in review trust, the increasing sophistication of fake reviews—especially those powered by AI—and the paradox that while people trust reviews less, they still rely on them heavily. They also explore the growing use of alternative platforms like local news, YouTube, TikTok, and Reddit as sources of business recommendations. Plus, they examine generational behavior and cultural differences in review reading habits. Whether you're a local business owner or just fascinated by how we evaluate things online, this segment is packed with context and conversation on how trust and behavior around reviews is shifting—and what that means moving forward. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 Google’s Euro DMA Headaches, GBP Local Chaos AND Uncharacteristic Google Comms & AI Search Futures 35:39
Send us a text In this milestone 200th episode, the NearMemo crew unpacks Google’s mounting regulatory woes in Europe, including fresh scrutiny under the Digital Markets Act. Mike breaks down a storm of GBP bugs and business suspensions and ponders the fact that Google is actually admitting to them.. Greg steers the convo into the evolving future of search—where AI, chat interfaces, and user expectations are reshaping everything. From legal battles to UI battles, it’s clear: the search landscape is shifting fast. 00:00 Celebrating the 200th Episode (sort of) 01:23 Europe to Google: Play Fair or Pay Up 13:48 Google’s GBP Meltdown: Bugs, Delays & Suspensions—Oh My! And They Admit It! 21:42 The Future of Search: Bing’s Chance, Google’s Dilemma, and the Chat UX Revolution Takeaways David discusses his recent trip to Europe and the implications of the Digital Markets Act (DMA). The DMA aims to create a fairer digital market, particularly regarding Google's self-preferencing practices. There is a lack of awareness among marketers in Europe about the DMA and its potential impact. AI overviews from Google may fall under the DMA's regulations due to their proprietary nature. The conversation highlights the need for businesses to adapt to changes in search interfaces driven by AI. Google's current challenges with Business Profiles are causing significant issues for businesses. Google, in uncharacteristic fashion actually admitted to these problems. Is this a new, more transparent Google or just a temporary change because so much has gone so wrong in such a short time. The hosts discuss the potential for Bing to innovate and capture market share in the evolving search landscape. Marketers should monitor traffic and visibility in AI platforms like ChatGPT and Copilot. The hype around AI in search is significant, but its impact on traffic is still developing. The conversation emphasizes the need for marketers to stay informed and adapt to rapid changes in the digital marketing environment. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 Surviving the New Google: Suspensions & Appeal Delays, AI Overviews, & the Future of Local Marketing 23:51
Send us a text Greg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of businesses becoming less reliant on Google and exploring alternative marketing channels while navigating the challenges posed by AI and changing search dynamics. Takeaways •Google's traffic dynamics are shifting, impacting everyone. •Suspension isues have been fixed but appeals times for reinstatement have increased significantly. •AI overviews are reducing visibility for organic search results. •Businesses should be cautious when making changes to their listings. •The importance of managing Google Business Profiles is highlighted. •Only a small percentage of businesses actively manage their reviews. •Building a brand independent of Google is crucial for success. •Social media is a primary channel for customer engagement amongst SMBS. •AI traffic is not a substitute for traditional search traffic. •Google's strategy is to retain users by integrating AI into search. 01:36 Update: Google Suspensions/Reverification Fix and Backlog 05:36 The Rise of AI Overviews in Local Search 11:27 Navigating the Future of Google and AI 16:56 Marketing Strategies in a Changing Landscape Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
Send us a text In this episode, Greg and Mike discuss the recent EU findings regarding Google's non-compliance with the Digital Markets Act (DMA), the implications of algorithm changes leading to increased suspensions and verifications, and the evolving landscape of AI competition, particularly focusing on Google's strategies to retain users amidst rising AI technologies. They also explore the future of local SEO and its unique position in the market. takeaways Google's violation of the DMA highlights ongoing regulatory scrutiny. Suspensions and verifications are increasing, indicating algorithmic changes. AI mode may be sufficient for many users, keeping them within Google's ecosystem. Local SEO is less impacted by AI than generic publishers. Conversions should be the focus for local businesses, not just traffic. 00:00 EU's Preliminary Findings on Google and Apple 08:51 Suspension Verification Algorithm Issues 16:08 AI Competition and Market Dynamics Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 Google GBP Suspensions Update, AI in Local Search, Google Selling Chrome? & Tesla’s Brand Freefall 38:53
Send us a text Buckle up for another Near Memo packed with search drama, AI experiments, and a high-speed Tesla takedown. Mike and Greg dive into Google’s ongoing Business Profile suspensions, unpack the latest AI-driven search changes, and speculate on whether Elon Musk has permanently tanked Tesla’s brand. Plus, a peek at Google’s antitrust battle and what losing Chrome could mean for search dominance. 00:00 The State of Google Business Profile Suspensions 09:39 Trump's DOJ to Force Google to Sell Chrome? 12:26 AI Mode and Local Search 24:59 Tesla's Brand Reputation Crisis The State of Google Business Profile Suspensions: What’s Going On? Google Business Profile suspensions are on the rise, and support is crawling at a snail’s pace. Mike breaks down why small businesses should not touch their listings right now (seriously, don’t even breathe on them). Is this a bug, a crackdown, or just Google losing control of its own algorithm? Google’s Antitrust Battle: Will Chrome Be Sold Off? The DOJ wants Google to offload Chrome as part of its latest antitrust smackdown. Google, of course, thinks that’s a terrible idea. But if the judge agrees, this could shake up search in a big way—especially since Chrome feeds Google a ton of juicy user data. The appeal process will be long, but this could be the biggest change to Google’s search empire in years. AI Mode and Local Search: A Game Changer or a Mess? AI-powered local search is officially here! Greg takes us on a tour of Google's experimental AI Mode , which is serving up completely different local results than the usual search listings. Businesses, buckle up—this could make optimizing for local search way more unpredictable. Is AI Mode the future, or is it just another search rabbit hole? Tesla’s Reputation Crisis: Can the Brand Recover? Tesla's reviews are tanking, and it’s not just because of Elon’s Twitter antics—customers are furious about service and quality issues . But now that Musk has also alienated half his customer base, things are getting worse. Will Tesla pull a Microsoft-style comeback, or is this the beginning of the end? Mike and Greg break it down. Takeaways There has been a dramatic increase in Google Business Profile suspensions since January. Google's support is resource-constrained, leading to delays in addressing suspensions. Businesses should avoid making changes to their Google profiles to prevent further complications. The Department of Justice is pursuing antitrust actions against Google, which could lead to significant changes in the market. AI mode in local search is showing different results compared to traditional search methods. Tesla's brand reputation is suffering due to a combination of service issues and political controversies surrounding Elon Musk. The correlation between Tesla's sales and declining ratings suggests a complex relationship between customer satisfaction and sales performance. Google's algorithm changes may be causing unintended consequences for businesses. The verification process for Google Business Profiles is often seen as irrational and overly rigid. The future of Tesla's brand depends on addressing service issues and the public's perception of Elon Musk. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 The Rise of GBP Suspensions, Is Google's 5 trillion search number real? New AI Mode IS the Future 31:23
Send us a text 00:00 Overview of Topics 01:07 Increase in Business Suspensions - Resinstatements very slow 06:27 Google's Search Query Insights - Is Google Cooking the Books? 21:03 Google's AI Mode as the Future of Search We discuss the recent increase in suspensions and the delay of reinstatements on Google, the implications of Google's five trillion search queries, and the impact of AI on search. They explore the new AI mode being introduced by Google and how it is the shape the future of search experiences. Takeaways ✓ There has been a significant increase in complaints about Google suspensions. ✓ Google's new one appeal and done process limits reinstatement attempts. ✓ The five trillion search queries reported by Google is a notable figure but hacked. ✓ User behavior is shifting away from Google towards alternative search options. ✓ AI mode represents a significant evolution in Google's search capabilities. ✓ Google is actively trying to retain users amidst growing competition from AI. ✓ Gemini, Google's AI, is still developing and improving rapidly but its still not as good as ChatGPT. ✓ The future of search will likely involve more complex user interactions. ✓ Google is experimenting with various user interface elements to enhance search. ✓ User engagement with AI tools is changing the way queries are formed. titles Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
Send us a text 00:00 Introduction to Last Mile Retail 06:04 Evolution of the Business Model 11:35 Market Changes and Competition 17:03 Understanding Good Local SEO 23:03 Microsite Strategy and Implementation 29:47 The Role of AI in Marketing Strategies 37:30 Navigating Paid Campaigns and Google Optimization 45:55 Enhancing Customer Journey and Content Strategy - Last Mile Retail started by addressing the challenge of local inventory visibility online. - The company has evolved to serve enterprise clients with a comprehensive local marketing platform. - AI is being used for content drafting and categorization, but human oversight remains crucial. - User engagement is significantly improved with rich content and local inventory data. - Local SEO is becoming increasingly important for businesses to remain competitive. - Understanding customer journeys is essential for effective local marketing strategies. - The integration of local inventory data can enhance visibility across multiple platforms. - AI search platforms are emerging as valuable tools for local marketing. - Businesses need to focus on unique, high-quality content rather than generic outputs. - The future of local marketing will require adaptability to new technologies and consumer behaviors. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 Unlocking Google Business Profile Secrets with Brad Wetherall - ex Director of GBP Support 1:04:53
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پخش در آینده 
پخش در آینده 
لیست ها 
پسندیدن 
دوست داشته شد1:04:53
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدSend us a text The Near Media team + several Google Product Experts and Brad Wetherall discuss various aspects of Google Business Profiles, including internal mobility at Google, the challenges of maintaining institutional knowledge, and the complexities of review management. They delve into the recent discrepancies in review counts, the importance of communication from Google, and the impact of trust scores on local guides. The discussion also covers creative strategies for enhancing review authenticity, the challenges of video verification, and the implications of operating hours on business rankings. Additionally, they explore the quality of support across different regions and the potential for paid support options, as well as the influence of AI on local listings. 00:00 Introduction to Brad Wetherall and His Background 04:04 Google Personnel Policies Leading to a Loss of Google Local Institutional Knowledge 17:57 Communication Challenges During Review Issues 23:41 Trust Scores and Local Guides' Impact on Reviews 28:46 Identifying and Reporting Spam Listings 32:58 Engagement and Business Verification Challenges 36:44 Improving Video Verification Processes 41:17 Handling Duplicate Listings 44:07 Managing Business Hours Effectively 47:30 Differences in Support Quality between Countries 48:59 Exploring Paid GBP Support Options 53:27 Understanding Google’s Data Sources 56:34 The Impact of AI on Local Listings 57:19 Trust Score and User Management takeaways Google encourages internal mobility to retain talent which might cause a loss of Local institutional knowledge. Documentation is extensive but not always utilized effectively. Algorithm adjustments can lead to review discrepancies. Proactive communication from Google is often lacking. Trust scores influence the acceptance of edits. Creative strategies can enhance review authenticity. Multiple signals are considered when identifying spam listings. Engagement signals impact visibility in search results. Maintaining a corporate email domain is beneficial for trust. AI-generated content is monitored and regulated by Google. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 Missing Google Reviews, Ask for me - SMB Timesuck, Gemini Reasoning Model is Future of Local Search 36:31
Send us a text Greg and Mike discuss various topics related to Google's recent changes and features, including issues with review counts on Google Business Profiles, the introduction of the Ask for Me automated calling feature, and the implications for small businesses. They also explore the new Gemini reasoning model and its potential impact on local search and consumer behavior. The conversation highlights the challenges and opportunities presented by these developments in the context of small business operations and marketing strategies. 00:55 Review Count Issues and Google's Response 06:29 Exploring Google's 'Ask For Me' Feature 18:20 Concerns About Small Businesses and AI Interactions 22:20 Gemini's New Reasoning Model for iPhone is the Future of Local Search Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text In this episode, Greg and Mike discuss the 20th anniversary of Google Maps, highlighting its evolution and new features. They delve into the newest Map Top Lists feature, the implications of recent messaging features for businesses and the ongoing decline in consumer trust in online reviews. The conversation also introduces Google's new 'Ask for Me' AI feature, exploring its potential impact on local businesses and consumer interactions. Takeaways - Google Maps revolutionized navigation with its interactive features. - The new restaurant Map List feature in Google Maps enhances visibility for businesses. - Brand queries are crucial for businesses to appear prominently in Google Maps. - Consumer trust in online reviews is declining significantly. - People are increasingly relying on star ratings over review text. - Google's new messaging features require businesses to respond quickly to inquiries. - The 'Ask for Me' feature aims to streamline appointment bookings for consumers. - Businesses need to build relationships with local media for better visibility. - Trust in online reviews is now lower than personal recommendations. - Google's rollout of new features should raise skepticism among local businesses. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 Google Review Fraud, FTC & Business concerns: Interview with Curtis Boyd, Transparency Company, P#2 22:23
Send us a text In this episode, Mike Blumenthal and Greg Sterling continue their discussion with Curtis Boyd, CEO of the Transparency Company, focusing on the pervasive issue of review fraud. They explore the current landscape of consumer trust in online reviews, the implications of new FTC regulations, and the challenges businesses face in maintaining review integrity. Curtis shares his optimistic outlook on potential solutions and emphasizes the importance of transparency in the review process. The conversation also delves into practical strategies for businesses and marketers to combat fake reviews and improve their online reputation. 00:00 Introduction to Review Fraud and Transparency Company 00:23 Future of Review Integrity 08:40 Strategies for Businesses and Marketers 17:55 Optimism Amidst Challenges Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 Google Review Fraud & Its Economic Impact: Interview with Curtis Boyd, Transparency Company, P#1 32:37
Send us a text In this episode, Greg Sterling and Mike Blumenthal discuss the state of review fraud with Curtis Boyd, CEO of the Transparency Company. They explore the complexities of fake reviews, including the different types and metrics used to identify them. The conversation delves into the role of AI in generating fake reviews and the economic impact of review fraud on consumers and businesses. Curtis shares insights from a recent report estimating the financial damage caused by fake reviews, highlighting the challenges faced by ethical businesses in a marketplace rife with deception. 00:10 Introduction to Review Fraud and Transparency Company 01:48 Understanding Review Fraud: Types and Metrics 04:42 The Landscape of Fake Reviews: Business Practices and Impacts 09:11 The Role of AI in Review Fraud 18:27 Economic Impact of Review Fraud: Insights from the Report 25:32 The Challenge of Review Fraud 32:08 Learn about Part 2 of the interview Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 Navigating Google Reviews - Part 2 of Brad Wetherall, ex-Director of Operations GBP support, Interview 39:42
Send us a text In this episode, Greg and Mike welcome Brad Wetherall, former Director of Operations for Google Business Profile and now CEO of Bitwise Consulting. They discuss the challenges of fake reviews, Google's approach to detecting and managing them, and best practices for businesses to enhance their online reputation. Brad shares insights on the importance of engagement, the role of AI in review management, and the need for businesses to understand Google's policies regarding reviews. The conversation wraps up with Brad's advice for agencies and local marketers on navigating the complexities of online reviews and maintaining a positive digital presence. Takeaways 00:00 Final Thoughts on Reviews and Trust Scores 06:45 Understanding Review Deletion and Algorithm Scrutiny 08:54 The Role of Review Responses in Business Rankings 11:44 Engagement and Its Impact on Reviews 14:32 AI's Influence on Review Management 17:07 Challenges for New Businesses in Review Acquisition 20:15 Best Practices for Managing Reviews 23:51 Google's Support Culture and Business Impact 26:28 The Future of AI and Local Business Visibility #googlebusinessprofile #fakereviews #reviewmanagement #localseo #reviewfraud #AIinreviews #reviewalgorithms #digitalmarketing Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 How Does Google GBP Support Really Work? Brad Wetherall, ex-Director- Support Operations, Interview 33:20
Send us a text Ever wonder how GBP twists the dial to approve an edit? Why they use video verification and what a trust score is? In Part 1 of this interview we learn the answers to those many questions and more. 00:15 Introduction to Brad Wetherall and His Journey 02:53 Transitioning from Google to Bitwise Consulting 05:34 Understanding Google Business Profile Support Structure 08:03d Support Strategies and User Journeys 11:08 The Evolution of Support Systems at Google 13:36 Challenges in Support: Suspensions and Verifications 16:45 The Algorithm Behind Suspensions and Reviews 19:29 Trust and Reporting Mechanisms in Google Business Profile 22:23 Review Fraud: Detection and Challenges 25:01 The Balance Between Fraud Detection and User Experience 27:46 Video Verification and Its Implications 30:41 Final Thoughts on Reviews and Trust Scores Ep 189 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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Send us a text Google Leaks & NavBoost: How Engagement & Brands Shape Local SEO Rankings in 2024: Mike unpacked revelations from Google's algorithm leaks and their likely importance for Local SEO. We dove into "NavBoost," a technique where Google rewards high engagement and brand signals with better rankings. Think clicks, brand searches, and even driving directions contributing to a business's prominence. Greg and David noted how brands dominate the search game. We broke down why engagement—real photos, reviews, and strong brand presence—creates a feedback loop that propels rankings. This led us to the age-old debate: does SEO success mean going beyond Google? Our consensus leaned toward balancing on-platform optimization with off-platform brand-building. ChatGPT: A Game-Changer in Google's AI Playground: We dove into the competitive shake-up in search, sparked by ChatGPT's rise since late 2022. This dynamic newcomer has lit a fire under Google, which has enjoyed dominance for decades. While ChatGPT hasn’t toppled Google’s traffic, its user base is reshaping behaviors, with 19% reportedly favoring ChatGPT over Google when forced to choose. Competition from ChatGPT has catalyzed innovation at Google, pushing AI tools like Gemini into the spotlight. Discussions about AI in search touched on knowledge graphs, generative AI, and how platforms like Apple are slowly carving their niches. One standout point? ChatGPT's integration into daily life for tasks like local searches and knowledge-based queries is altering habits, making Google more of a secondary option for some. We see these shifts leading to a long-term evolution in how people search—no seismic shifts yet, but wedges are forming in Google's monopoly. As AI-driven tools improve, we’re likely witnessing the beginning of a multi-player field in search and beyond. DMA and the Search Transformation of 2024: We unpacked how 2024 is shaping up as a pivotal year for search, driven by regulatory crackdowns and competitive pressures. The European Union’s Digital Markets Act (DMA) is taking center stage, with investigations into Google’s practices for flights, hotels, and shopping. We noted Google’s “malicious compliance” tactics—like reverting to ten blue links—to generate user dissatisfaction and push back against regulators. Amid the antitrust buzz, we reflected on the potential fragmentation of search. ChatGPT and similar AI tools are gaining traction, compelling Google to innovate under pressure. We agreed this regulatory momentum, alongside AI advancements, might dramatically reshape how we search and retrieve information in the coming years. With the possibility of stricter regulations in the U.S. on the horizon, the monopoly grip on search seems less certain. Looking ahead, we’re optimistic about the dynamic changes brewing in the industry—there’s never been a more exciting time to explore search innovation. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 188 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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Send us a text Stephanie Verilhac of Siinda discusses the EU's Digital Markets Act (DMA) and its impact on search behavior. Siinda's research with Near Media showed Google's dominance persists despite compliance changes, with users favoring its ecosystem. Regional differences in search trends were highlighted, including Irish “near me” preferences, French brand loyalty, and Germans' ad clicks. Photos, reviews, and business websites play key roles in user decisions. Verilhac noted Google's partial adherence to the DMA and challenges for smaller businesses in competing with large aggregators. Future DMA updates and expanded research are expected. In Episode 187 we interview guest Stephanie Verilhac of Siinda. Siinda is an industry association that brings together agencies and technology companies in the local search and “on demand” industry sectors. We explored the application of the EU's Digital Markets Act (DMA) and its effects on search behavior. Stephanie highlighted Siinda's role in supporting digital businesses across Europe and its interest in user responses to Google’s compliance measures. We focused on joint Siinda/Near Media consumer behavior research, examining Google search results in Ireland, France, and Germany for kitchen remodeling services. While Google implemented changes to align with the DMA's anti-self-preferencing rules, the study revealed that user engagement overwhelmingly favored Google's own ecosystem, including its Local Pack and Maps. The newly introduced "Places Sites" module showed limited visibility and minimal clicks compared to Google's properties. Stephanie emphasized notable regional differences: Irish users prioritized "near me" searches, French users leaned on brand recognition, and Germans showed a higher propensity to click ads. Cultural diversity across the EU proved significant in shaping search behavior. Photos and reviews emerged as key factors influencing decisions, with users frequently clicking through to business websites for final evaluations. The conversation also touched on DMA compliance challenges, with Stephanie noting Google's approach often skirts full adherence. While ads are open to all businesses in theory, financial realities favor large aggregators over smaller players. As the European Commission continues enforcing the DMA under its newly appointed leadership, Stephanie predicted more scrutiny on gatekeepers and potential updates in 2025. Siinda offers resources on their website, cinda.org, and plans to expand research to additional markets. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. EP 187 Near Memo Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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1 The Limits and Future of AI Impact on Maps; Search vs AI: Challenges, Trends, and Consumer Insights 34:29
Send us a text AI and Maps: Current Limitations (many) and Future Prospects (good): We explore a recent piece by cartographer Kames Killick on how AI will be shaping the geospatial landscape & mapping, despite the mixed results today. Current tools struggle with complex queries, such as mapping open businesses along a route and broader queries that AI should be able to handle. Despite limitations, innovations like geo-trained AI and object classification suggest potential for enhanced location-based services, professional applications, and augmented reality. Emerging technologies may soon enable smoother interaction with geospatial tools and real-time location insights. Search vs. AI: Consumer Behavior and the Future of Discovery: Insights from a consumer survey shed light on the evolving role of AI in search. While 77% of users find Google easier than three years ago, many are exploring alternatives like ChatGPT for direct answers and conversational capabilities. Trust in AI is growing, with 67% believing it will redefine search within three years. The shift signals a fragmented search ecosystem, where convenience and reliability will shape user behavior. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 186 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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1 GBP’s Naming Shift, Fishkin’s Search Query Insights, & AI's Growing Role in Challenging Google 34:50
Send us a text Extended GBP Business Names - Spam or Legitimate Descriptors? We explore Google's growing tolerance for extended taglines & descriptors in business names via the Google Business Center and its impact on local SEO strategies. Examples include businesses embedding descriptors like “best plastic surgeon” or “sexual harassment lawyer” into their names that were escalated to Google but were deemed acceptable. These additions act as taglines and significantly boost search visibility by leveraging Google’s algorithm, which treats business names as ranking signals. This shift marks a departure from earlier strict rules, offering businesses a competitive edge when such names are left unchallenged. Google’s willingness to accept these extended descriptors, even after they are flagged, suggests a prioritization of scalability over strict enforcement. While businesses may benefit from increased visibility, they must balance this tactic with potential risks, such as temporary suspension or muddling brand identity. The conversation calls for structured testing to understand the limits of Google's tolerance and how businesses can effectively navigate these relaxed guidelines without overstepping. Rand Fishkin Research: Branded Queries Dominate Google: Insights from 300 Million Searches Rand Fishin’s analysis of over 300 million Google queries reveals surprising insights into search behavior. A striking 15% of all queries consist of just 150 terms, primarily branded or navigational, underscoring the dominance of well-known names in search behavior. Informational queries represent 53% of the total, while commercial and transactional searches trail significantly, with less than 1% being purely transactional. This data suggests a need for businesses to emphasize brand building to thrive in Google’s search ecosystem. The findings underscore the challenge of zero-click searches, where Google resolves queries directly, leaving businesses without traffic. The recommendation? Shift focus from SEO competition to brand building via alternative channels to drive direct searches. Ads, for example, can complement this strategy by enhancing brand awareness, leading to stronger organic performance and bypassing Google’s increasingly saturated search landscape. AI vs. Google: The Rise of ChatGPT as a Search Alternative We discuss AI’s potential as an alternative to search engines, with tools like ChatGPT emerging as viable competitors. A survey reveals that while 77% of frequent search users find Google easier to use than three years ago, AI tools are gaining traction, with ChatGPT ranked second in perceived usefulness. This shift reflects growing consumer trust in AI for specific tasks, such as shopping comparisons, where platforms like Perplexity accelerate decision-making. Despite Google’s dominance, dissatisfaction with its cluttered and spam-prone results is evident. Businesses face a dual challenge: leveraging Google for recovery searches while addressing consumers’ complex decision-making needs. AI's rise presents an opportunity for businesses to adapt, using diverse platforms to maintain relevance amid evolving consumer habits. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 185 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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Send us a text Google Business Profile Suspension Woes (01:32–11:03) The discussion highlights rising frustrations with Google Business Profiles, focusing on increasing suspension rates and difficult reinstatement processes. Businesses face bottlenecks with video verification and unclear policies. Legitimate operations often fall victim, showcasing systemic flaws in Google's automated support and limited pathways for resolution. Siri’s AI Search Evolution (11:03–20:35) Siri’s transformation with AI and knowledge graphs marks a major leap in user interaction. Enhanced capabilities include text input, contextual responses, and real-time actions like map queries. Apple’s integration of personalized data in areas like news, sports, and local searches aims to deliver efficient and reliable information, rivaling traditional search engines. The Slow Fragmentation of Search (20:35–End) The analysis underscored search fragmentation, with Siri, ChatGPT, and social media peeling away queries from Google. Informational searches dominate, while platforms like TikTok and Instagram gain traction among younger users. Local traffic from tools like Apple Maps reveals unmeasured impact, signaling a shift toward more diverse, integrated search ecosystems over the next 2 to 4 years. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 184 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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The Near Memo
1 Exploring AI Overviews, SearchGPT & Google’s Evolution: Mark Traphagen on AIO Impact & Future of SEO 55:19
Send us a text AI Overview and Google Search Trends: In a discussion on AI search trends, Mark Traphagen from SEO Clarity shared insights on Google’s search generative experience (SGE) and its limited functionality in delivering localized results. His analysis highlighted that SGE results in the U.S. tend to be highly informational (91%) and less transactional, especially for keywords related to products. According to Mark, Google’s AI-driven search lacks the capacity to enhance local search results, pointing out that traditional SERP results still perform better. Meanwhile, Google’s AI continues to evolve, with recent tweaks aiming to improve ranking relevance in AI responses. ChatGPT Search Growth and Future Projections: Mark noted a recent 10x rise in referrals from ChatGPT, suggesting growing adoption of OpenAI’s real-time web search capabilities. He indicated that this growth corresponds with ChatGPT’s recent integration of SearchGPT and its compatibility with Apple iOS, predicting further rises. While alternatives like perplexity show gradual increases, OpenAI maintains a stronghold, steadily reclaiming market share. For SEO professionals, Mark advises monitoring these shifts and tracking SearchGPT, Bing's Gen.AI, and other emerging platforms as they shape traffic trends. Google SERP’s Dilemma and E-commerce Impact: Mark discussed Google’s strategic challenges, balancing ad-driven revenue with user satisfaction in AI integration. He highlighted that Google’s “Popular Products” feature increasingly dominates SERP top spots, pushing organic listings down, especially on mobile. This shift affects e-commerce traffic significantly, as traditional organic ranking struggles against the prominent Google product listings. Mark encourages SEO strategies that embrace Google’s product features for better reach. Despite the influx of new platforms, he reassures clients that established SEO practices remain essential in the evolving landscape. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 183 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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Send us a text Google's Antitrust Battle: Legal and Political Shifts: As Google’s antitrust trial unfolds, recent shifts in U.S. leadership may change the tech giant’s outlook. With Trump’s election win, the likelihood of drastic regulatory action against Google, such as a breakup, appears to be reduced. The new administration’s stance on big tech could soften the Justice Department’s approach, shifting from aggressive oversight to a more business-friendly posture. While there’s bipartisan support for reigning in big tech, motivations differ: Republicans often cite censorship concerns, while Democrats focus on monopolistic practices. Given these dynamics, Google may emerge with only minor restrictions—like changes to default search agreements—rather than a forced split. Despite some regulatory adjustments, the tech landscape now looks less likely to see major disruptions, leaving room for Google to maintain its market dominance. Apple's Applied Intelligence Transformation: Siri's Leap to Intelligent Search: We take a look at the iOS 18.1 Siri Beta. Apple’s Siri is evolving into a powerful AI assistant, moving beyond simple voice commands to provide advanced, text-based search capabilities and an app-like experience. With new features allowing Siri to pull information directly from trusted sources, users can get sports scores, local recommendations, and entertainment options seamlessly without going to the web. Apple’s focus on data privacy and ad-free interaction offers a distinct alternative to Google’s ad-driven models, emphasizing a cleaner, user-centered experience. Apple’s work on voice isolation is also enhancing Siri’s effectiveness, allowing smoother interactions even in noisy environments. Because of the many iPhones in the wild, Siri’s expanded abilities across the Apple ecosystem could lead to a shift in user habits, positioning Apple IntelligenceI as a viable alternative to traditional search. ChatGPT Redefining Search: The new SearchGPT feature might just redefine search by offering a conversational interface that maintains context across multiple queries. This functionality could make ChatGPT a compelling alternative to Google, especially in local search, where its ability to remember and refine previous queries sets it apart. ChatGPT’s clean interface and ability to deliver quick, relevant answers directly within the chat could attract users interested in exploring new search options. As Apple prepares to integrate ChatGPT into Siri, this AI-driven trend may drive additional “zero-click” behaviors—where users get instant answers without leaving the app. Search GPT also shows promise in e-commerce and product searches, delivering a streamlined experience that could change how users interact in this space and transform how consumers search. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 182 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text AI in Local SEO: Challenges and Opportunities: We dive into how AI is reshaping local search. Key insights from Andrew Shotland’s analysis reveal that Google’s AI overviews appear inconsistently in local searches, mainly showing up for broader queries, while lower funnel searches rely on the local pack. New platforms like Perplexity, with licensing from Yelp, seem to offer promising results for complex local queries, potentially challenging Google’s dominance in local search. Apple Siri Finally Gets Local Search: Mike showcases Apple’s upgraded Siri new features in iOS 18.1 that demonstrate a largely hidden but significant leap in local search capabilities. By allowing for text input and recognizing contextual cues, Siri can now provide tailored local results from any screen. Apple is taking a calculated approach to search and AI, suggesting it could take one of several directions. Long haul they appear to be banking on AI based search becoming a dominant model. They appear to be gradually developing a more functional search alternative. For it to be successful Apple needs the new SIRI to be successful and to increase its visibility. Apple, though recognizes that the change to new search modalities might take three to four and they are apparently leaving themselves open for appropriate partnerships if they lose Google’s ~$20 billion search payment. ChatGPT's Growing User Base and Implications for Google: ChatGPT's is experiencing escalating popularity as a search tool, with survey data indicating that nearly half of respondents use it weekly. This rising trend hints at a shifting search landscape, though Google’s latest earnings suggest minimal immediate impact. Google’s has made strategic AI cost reductions and is investing heavily in expanding capabilities, reflecting its response to AI-driven competitors like ChatGPT The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 181 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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Send us a text Introduction and Background (00:01 - 10:30) The conversation opens with Greg Sterling introducing Raj Singh, the founder of Soloist.ai, an AI-powered website builder targeted at small businesses and freelancers. Raj shares his background as a serial entrepreneur, highlighting his previous ventures, such as Pulse, acquired by Mozilla, and his journey through the tech landscape from file-sharing companies to AI-driven website creation. This segment sets the stage by exploring Raj’s entrepreneurial journey and interest in simplifying website creation for non-technical users. Soloist.ai’s Purpose and Unique Features (10:30 - 39:00) Raj delves into the features and goals of Soloist.ai. Unlike other website builders, Soloist.ai focuses on simplicity, eliminating design paralysis by limiting customization options and streamlining the site creation process. The platform is tailored for solopreneurs and small businesses needing a fast, functional web presence. Raj discusses Mozilla’s support and Soloist’s AI capabilities, enabling users to build single-page sites quickly. The conversation also touches on Mozilla’s broader mission to avoid dark patterns and keep the product free from hidden fees, making it accessible to freelancers and small businesses. Future Directions and Local Marketing Challenges (39:00 - 59:39) As the conversation wraps up, the discussion shifts to the future of Soloist.ai and the challenges of digital marketing for local businesses. Raj explains plans for monetization through Mozilla’s ad network and potentially integrating tools like invoicing and CRM into the platform. The team addresses concerns about fraud, site security, and SEO strategies, with Raj considering features for long-term growth while maintaining simplicity. Emphasis is placed on the importance of local SEO and building trusted partnerships, ensuring Soloist’s continued utility for small businesses seeking to establish an online presence.This structure highlights key discussion areas, showcasing the potential and challenges faced by Soloist.ai in its goal to support small businesses in a crowded website-building market. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 180 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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1 Apple Expands Business Connect, Which Directories Matter?, SEMrush Acquires Search Engine Land 26:44
Send us a text Apple Expands Business Connect Beyond Brick-and-Mortar: It was announced that Apple Business Connect will now include a broader range of businesses, such as e-commerce, work-from-home, and service-area businesses. Businesses will still undergo the Apple verification process but will benefit from a consistent brand presence across apps like Mail, Apple Pay and ultimately Messages. While non-brick-and-mortar businesses won't appear on Apple Maps, their verified logos will be visible in key Apple services like Siri and Spotlights, enhancing brand trust within the Apple ecosystem. This move strengthens Apple's position as a trusted platform for businesses and customers alike, despite some limitations for smaller agencies and vendors. BrightLocal Study: Which Directories Matter? A recent study by Bright Local revealed that while platforms like Yelp maintain a significant presence in Google search results, the majority of high-ranking directories are vertical-specific, varying by industry. Key directories such as ZocDoc for healthcare and TripAdvisor for hospitality were identified as essential for consumer engagement. The study emphasized the importance for businesses to focus on directories that are relevant to their specific verticals, rather than relying on broader platforms. SEMrush Acquires Search Engine Land & Third Door Media: The acquisition of Third Door Media, parent company of Search Engine Land and Martech World, by SEMrush was announced this week. The move has sparked concerns about the potential loss of independent industry voices, with fears that SEMrush may shift focus toward promotional content. However, some view the acquisition as a strategic decision, allowing SEMrush to capitalize on the domain authority of these platforms. It is expected that the move will enhance SEMrush’s reach, particularly among beginner and intermediate SEO users, while maintaining a balance between transactional and informational content. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 179 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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1 Google Tests AI-Organized Carousels in Local, Facebook Tests New Local Tab, Google Declines in Customer Loyalty 34:38
Send us a text Google Tests AI-organized Carousels in Local Search Results for Restaurants & Bars: Recent test search results for local businesses on Google, particularly restaurants and bars, have been dominated by AI-organized carousels. Searches like “best cocktail bar” now return multiple carousels sequentially down the page, with categories such as rooftop bars, artisanal cocktail bars, and budget-friendly options. These results feature large visuals, ratings, and addresses, allowing users to scroll through various options to view and choose from local listings. Interestingly, the number of carousels varies depending on the location—New York City displayed more than 12, while smaller cities like Rochester and Buffalo showed fewer or none at all, with traditional results like Yelp or Reddit appearing so far down in the search results below the carousels that they are largely invisibile. Facebook Tests New Local Tab, Aggregating Content from Reels, Marketplace, and Events: A new local tab by Facebook has been introduced in several U.S. cities, aggregating content from Reels, Marketplace, and local events. This move consolidates previously dispersed local content, aiming to create a more streamlined and engaging user experience. Cities like Austin, New York, and Los Angeles were selected for the initial rollout. While no new content is being created, Facebook is leveraging its existing local data. The strategy is expected to enhance engagement by making local information easier to find, though questions remain about how successful this product will be in the long run. Google Experiences Significant Decline in Customer Loyalty Rankings Over Past Two Years: Google experienced the largest decline in customer loyalty among top 100 brands, dropping from 9th place in 2022 to 25th in 2023, according to a list compiled by Brand Keys. The annual report assesses nearly 1,500 brands across 140 industries using consumer feedback. While Google's decline was noted, YouTube rose from 21st to 6th place over the same period. Additionally, ChatGPT entered the list at 49th in 2023 and advanced to 40th in 2024. The rankings, based on customer feedback and loyalty metrics, suggest shifting consumer sentiment despite Google's continued market dominance. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 178 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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1 Places Sites in US? Allure’s Ongoing Google Review Fraud Scandal, FTC Targets AI Tool Rytr for Fake Review Generation 38:39
Send us a text Google's Place Sites: A Compliance Gesture or A True Shift in Search? Google is rolling out a new feature called "Place Sites" in North America, following its initial launch in Europe as part of compliance with the Digital Markets Act (DMA). The feature presents a carousel of aggregator search results, such as Yelp and TripAdvisor, prominently placed in top positions for local queries like restaurants. The idea is to redirect traffic to competitors to address accusations of Google self-preferencing. However, our testing shows that user engagement has been very, very low, with people rarely interacting with the carousel despite its visibility. This could be a preemptive move by Google to fend off similar regulatory pressures in North America, where laws against self-preferencing are still in discussion. Or it might be part of a larger strategy to boost Google’s new AI-organized search results that keep users within Google’s ecosystem. By offering the AI-refined, visually driven search results, Google could be aiming to increase search volume and maintain its dominance in the market. That all being said, the Places Sites feature is seen more as a compliance gesture than a game-changer for user experience. Allure Aesthetics' Review Fraud Highlights Google's Inaction & Continuing Consumer Harm Allure Aesthetics, a plastic surgery clinic in Seattle, has been caught in a major review fraud scandal. After being convicted in 2024 for illegal review practices—such as forcing patients to sign NDAs to prevent negative reviews and having employees post fake ones—Allure was fined $5 million. Despite this, Google has taken little action to remove the fraudulent reviews from its platform. As of now, the clinic still ranks highly in search results with an impressive 4.8 rating based on over 900 reviews, many of which were accumulated during the period of fraudulent activity. Despite plenty of media coverage and efforts to report the fraud, Google has not removed the questionable reviews or penalized the clinic in its local search results. The scandal underscores a larger issue: Google’s inconsistent approach to handling cases of review fraud, even when businesses have been legally penalized. FTC Targets AI Tool Rytr for Enabling Fake Review Generation The FTC has taken action against Rytr, an AI-powered writing tool, accusing it of facilitating the creation of thousands of fake reviews. With a simple interface that allows users to generate human-sounding testimonials at scale, the tool has enabled some subscribers to produce over 10,000 reviews each. The FTC's complaint argues that the tool’s only practical use is to produce deceptive reviews, leading to an enforcement action that requires the company to shut down its review-generating functionality and undergo 20 years of monitoring. The case has sparked debate, with some FTC members arguing that the action is based on hypothetical harm, while others emphasize the risk of AI tools being misused for fraud. The FTC's move raises questions about the broader role of AI in generating content and its potential to facilitate large-scale review abuse, with concerns growing over how much consumers can trust online reviews in the face of increasing fraud. AI Notes: These summaries were written by ChatGPT from transcripts of the recording. They were checked for accuracy and rewritten for tone. But if you disagree with the results, take it up with Open AI. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Ep 177 Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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