))
Shopify benchmarks SMB CAC; Reviews tell the story of Walmarts inventory woes; Twitter & WhatsApp now offering local business pages
Manage episode 347371601 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
With ever increasing ad costs SMBs need to understand customer acquisition costs and lifetime values whether you are a SAAS company or not. This survey of small e-commerce and small business firms shows they spent approximately $9K on average on marketing annually. Average CAC was just under $60.
Reviews can provide an independent look at management issues and consumer trends at large multi-location chains. This 'proof of concept' approach explores Walmart's inventory woes through the lens of local store reviews.
Twitter via their Professional Profiles is offering location based businesses a GMB like page. And it turns out, so is WhatsApp. WhatsApp is likely to add commerce and transactional capabilities and our read is that, particularly internationally, is likely to succeed. Twitter, with a long history of failed features beyond the basics, on the other hand is likely not to.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 33
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
229 قسمت
اشتراک گذاری
